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The Rise of Micro-Influencers and What It Means for Brands
Forget the flashy stuff—authenticity is what matters most. This explains the increasing popularity of micro-influencers and why brands of all sizes are investing in them. For small business owners, micro-influencers offer a cost-effective way to reach highly engaged...
Building Your Personal Brand on LinkedIn: A Small Business Owner’s Guide
If you’re running a small business, chances are you wear a dozen hats every day: sales, marketing, customer service, maybe even IT when the Wi-Fi goes down. With so much on your plate, it’s easy to overlook one of the most powerful tools you already have at your...
Why Small Business Owners Are Ditching the DIY Approach (And You Should Too!)
When you first started your business, you likely thought you could manage everything yourself. Marketing, bookkeeping, website updates, social media posts... all of it. Sound familiar? Many small business owners and entrepreneurs like you have thought they could...
Is Working from Home Really Better for Your Health?
Remote work has transitioned from a niche perk to a standard option. In 2023, about 20% of Canadian workers usually worked from home for most of their hours, marking an increase from 7.1% in 2016 and a peak of around 40% during the first COVID-19 wave. As this trend...
Don’t Let Your Website Cost You: The Essential Guide to Small Business Website Maintenance
So, you've got a fantastic website for your small business. It's your digital storefront, your 24/7 salesperson, and often, the first impression potential customers have of you. Because of all this (and more!), small business owners need to understand that taking care...
Strategic Applications of QR Codes for Your Business
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...