Have You Taken a Hush Trip?

Have You Taken a Hush Trip?

Remote work has grown in popularity in recent years, especially since the beginning of the pandemic. It has become an essential component of many organizations’ operations and a primary component in attracting and retaining top talent. Employees are experimenting with new ways to integrate work and personal life as remote work expands. One such emerging trend is the concept of “hush trips.”

What are hush trips? In general, they are brief getaways taken by remote employees to get away from home while bringing their work along. Rather than going through bureaucratic procedures, submitting forms, and seeking permission from their managers to work in a different place, they’re acting without prior approval.

Workers may choose to work from different remote locations for a few days or a week at their destination, but sometimes they’ll stay for longer. With options for backgrounds during virtual calls, and most communications occurring online, employees may manage to pull off their trip without their coworkers and employer catching on.

Hush trips can provide a reprieve for individuals whose employers are strict about vacation days. However, most employers frown upon the notion of secrecy and prefer their staff work only from their home offices or an approved location. It seems that some employees may wonder if it makes a difference whether they disclose their location if their work is getting done.

Taking a hush trip may seem exciting but consider these potential risks and problems that may arise.

What are the issues that could arise from hush trips?

#1. It is all too easy for hush trips to cause friction between employees. When one employee takes advantage of the generous work-from-home policies and goes on a hush trip, the other employees may find out and feel that their colleague is not taking their responsibilities seriously or not pulling their weight. This can easily lead to conflict and tension between employees. Therefore, managers should consider introducing policies regarding working locations to ensure all employees are aware of the expectations of remote work.

#2. A breakdown in trust between employees and managers can detrimentally impact the team dynamic. When information is concealed from leaders, they often discover it later, which creates a sense of deception. This can foster mistrust between you and your employer and undermine unity. To prevent the trust from deteriorating within the team, it is best to avoid a hush trip all together and be open and honest about your plans.

#3. Many employers are skeptical of employees’ productivity when working remotely outside their homes since there can be all sorts of distractions. The loss of structure and greater flexibility may cause a worker to be less productive. This rate of productivity may decrease even further if the employee is away on a trip. Plus, in the event of an emergency meeting or problem, it is not always easy to find a solution if an individual is in transit. This can cause major problems for the employee who is away, other team members and the employer. The potential losses in productivity and quick problem-solving capabilities might outweigh the advantages of allowing employees to work remotely at all.

Of course, there are many employees whose productivity wouldn’t skip a beat while working remotely from a vacation home or rental property for an extended period of time! This makes company policy and decision-making even more complicated for the business owner and the management team.

#4. Finally, there are internet security and tax implications to consider. When your business is conducted online, you must ensure that your data and devices are secure from cyber-attacks. You also need to be aware of any tax implications that may arise when working remotely for long periods, as there may be different rules for taxation depending on the country in which you are based. Before committing to a long-term remote working arrangement, it is essential to do your research and understand any potential financial and legal implications.

How can businesses better support their employees who prefer to travel?

If employees are unable or unwilling to disclose their travel plans to their employer, it may indicate a mismatch between company policies and employee requirements. The necessity of keeping this information secret can have a considerable emotional impact on employees and weaken the trust between the company and its team. Instead, companies could recognize and even encourage distant remote work by creating guidelines that support it, thus eliminating the need for hush trips altogether. This would not only help build trust, but it would also protect the company from potential tax and legal challenges.

There is no disputing the value of taking time off. Stepping away from the usual routine and changing surroundings can have significant advantages. It can spark fresh ideas, boost productivity, uplift morale, and create an environment for higher-quality work. In addition, taking time away can enhance your employees’ work-life balance and let them effectively handle personal and professional obligations. However, we recommend communicating your plans to do so.

In today’s fast-paced society, prioritizing self-care and taking breaks have become more vital than ever. Vacations and time off serve as a reset button for employees, enabling them to return to work with a sense of rejuvenation and renewed energy. This, in turn, can boost motivation and foster better collaboration among colleagues. Taking breaks has positive implications for both physical and mental well-being. By dedicating time to relax and recharge, your employees can enhance their focus, enthusiasm, and creativity when they return to work.

Over to you

Have you or someone you work with considered taking a hush trip? Or perhaps you’ve already taken one? Would you have felt more comfortable if you didn’t have to keep your location hush-hush?

Distant remote work can be a terrific way for your employees to enjoy new locales, avoid burnout, and improve their mental health as long as it does not interfere with job performance. To avoid hush trips, consider discussing these options with your employees. As employers, you can help by ensuring your staff is aware of any safety and security measures and ensure they are taking all necessary precautions. That way, they can make the most of their time away without compromising their performance at work.

Written by: Jennifer Hanford, MYOB Blogger

De-influencing – What’s the Hype?

De-influencing – What’s the Hype?

One of the latest trends in social media is not about trying to persuade viewers to buy items; instead, it is doing the exact opposite. It even has a name – de-influencing. Whereas the influencer market informs people about the latest trends and shows them products to buy, some influencers, known as de-influencers, are doing their best to reduce overconsumption.

De-influencers are taking it upon themselves to promote a more sustainable lifestyle and encourage their followers to buy fewer, better-quality items. Some share their experiences with second-hand and vintage items and ways to get creative with what they already own. De-influencers encourage their viewers to exercise caution and make more deliberate choices by demonstrating that owning less stuff does not necessarily imply a lack of flair or originality. Additionally, they are also teaching their followers how to live more sustainably.

What exactly is de-influencing, and is it more than just a trend?

It’s no secret that the hashtag #deinfluencing has been viewed millions of times on TikTok alone. This is perfectly timed to appeal to people who are concerned about the current economic climate of inflation and rising living costs. Many people use TikTok to learn more about specific products and watch consumer reviews, making the platform a powerful force in customer decision-making. And as we mentioned in a previous blog post, TikTok can be a powerful platform for businesses looking to reach a younger, highly engaged audience.

De-influencing has sparked a broader discussion of how popular products may not necessarily be the best, and some content creators are outwardly questioning the necessity of certain purchases. This reflects a growing recognition of the impact of social media on our constant consumption habits. It’s fair to say that this significant trend is helping people focus on their purchasing habits while businesses are reconsidering the authenticity of their marketing methods.

How could de-influencing impact businesses?

While de-influencers are gaining prominence, it doesn’t necessarily mean that businesses should abandon their influencer marketing plans altogether. In fact, it could be an opportunity for organizations to re-evaluate their brand strategy and focus on promoting authenticity. Businesses could reduce the risk of becoming the target of de-influencers by presenting their brand honestly and avoiding false claims.

Small businesses, in particular, may find that traditional influencer marketing tactics are not as effective due to the growing demand for authentic interactions between customers and brands. Customers increasingly want to see real people using and endorsing products. By building genuine connections with their followers, small businesses can set up trust and loyalty that can lead to sustained success.

Over to you

De-influencing is a growing trend that is putting the traditional approach to influencer marketing to the test. De-influencers promote a more sustainable lifestyle and encourage their followers to make more informed purchasing decisions. Overall, de-influencing appears to be more than just a fad. Instead, it could be the start of a movement that has the potential to significantly influence how organizations and customers approach purchasing and marketing strategies.

Written by: Jennifer Hanford, MYOB Blogger

Social Media for Business: TikTok

Social Media for Business: TikTok

Are you looking for a new and exciting way to engage your audience? Look no further than TikTok! This social media platform has become incredibly popular in recent years, especially among younger audiences. With its short-form video format, TikTok is the perfect platform for businesses to connect with their audience in new and engaging ways.

TikTok offers a wide range of creative opportunities to engage with customers. You can create videos that showcase your products or services or use the platform to share stories and experiences related to your business. You can also develop creative challenges that encourage user participation and generate buzz. By leveraging the power of TikTok, organizations can tap into an entirely new audience and open up growth opportunities.

Are you interested in how TikTok can be successfully integrated into your organization’s marketing strategy and how others use this widely popular platform? Let’s jump in!

Why should I consider using TikTok as a business, and what other types of organizations are on it?

TikTok can be a powerful platform for businesses looking to reach a younger, highly engaged audience. Many different types of businesses are using TikTok, from small local businesses to large global brands. Some common examples of businesses using TikTok include fashion and beauty brands, food and beverage companies, and entertainment brands.

On TikTok, businesses can easily create short videos that showcase their products, services, or brand personality. These videos can be highly creative and entertaining, making them a great way to connect with younger audiences. TikTok also offers a range of advertising options, including in-feed video ads, branded hashtag challenges, and influencer partnerships.

Here are a few examples of the kinds of businesses that are using TikTok. As you’ll see, the platform has become a great tool to help businesses of all sizes and industries create engaging content and reach new audiences.

Fashion and beauty brands: Many fashion and beauty brands are using TikTok to feature their products and promote new collections. They often use influencers and user-generated content to create engaging and entertaining videos.

Food and beverage brands: Restaurants, cafes, and food brands are using TikTok to showcase their menu items, create recipes, and share cooking tips.

Travel and tourism companies: Hotels, airlines, and travel agencies are using TikTok to highlight popular destinations, offer travel tips, and promote special deals and packages.

Entertainment companies: Movie studios, music labels, and TV networks are using TikTok to promote their latest releases, share behind-the-scenes content, and engage with fans. You may even see the next big star before they hit it big!

Fitness and wellness companies: Gyms, fitness coaches, and wellness brands are using TikTok to share workout routines, offer health tips, and promote their products.

Educational institutions: Schools, universities, and educational programs are using TikTok to provide a glimpse into campus life, share educational content, and engage with students.

Small businesses: A variety of small businesses are using TikTok to advertise their products and services, demonstrate their company culture and values, and connect with their local community.

Pros of using TikTok for your business

There are plenty of benefits to using TikTok for your business. Some of its main advantages include the following:

  • Reach a highly engaged audience: TikTok has a massive user base, with over one billion active users worldwide. This means that businesses can potentially reach a large audience with their content.
  • Showcase your brand personality: TikTok is all about creativity and personality. Businesses can use the platform to showcase their unique brand voice and connect with their audience in new and exciting ways.
  • Highlight workplace culture: Humanize your business by showing your employees’ day-to-day activities. Showing off comradery, or introducing your team creates connection between your business and those following you.
  • Cost-effective advertising options: TikTok offers a range of advertising options that are relatively affordable compared to other social media platforms. This means that even small businesses can afford to advertise on TikTok.
  • Increase brand awareness: TikTok’s algorithm is designed to promote content that is engaging and entertaining. As such, businesses that create relevant content that resonates with people can potentially reach an even wider audience and increase brand awareness.

Cons of using TikTok for your business

While there are many benefits to using TikTok for your business, there are also some potential drawbacks to keep in mind. Some of the main disadvantages include the following:

  • Limited targeting options: TikTok’s advertising platform is still relatively new, and it doesn’t offer the same types of targeting options as other social media platforms like Facebook and Instagram.
  • Time-consuming content creation: TikTok’s short-form video format can be highly engaging, but it also requires time and effort to create high-quality content. This can become challenging for businesses that don’t have a lot of resources to devote to content creation.
  • Limited analytics: TikTok’s analytics dashboard is still relatively basic compared to other social media platforms. This can make it difficult for businesses to measure the effectiveness of their TikTok campaigns.

Are you ready to take your TikTok game to the next level? Here’s what you need to be prepared to use this platform.

To be successful on TikTok, you will need to be prepared to create high-quality, engaging content on a regular basis. Some best practices to keep in mind include the following:

  • Start with at least 3-5 videos: When you’re just starting out on TikTok, it’s a good idea to have several videos ready to post. This will give you a better chance of gaining followers and building momentum.
  • Post regularly: TikTok’s algorithm favours content creators who post regularly. Aim to share a post at least once a week, if not more often.
  • Focus on entertainment: TikTok provides a place for businesses to share entertaining and engaging content. People would prefer to watch business content that is creative and enjoyable rather than just promotional.
  • Be authentic: TikTok users respond well to authenticity and transparency. Businesses should aim to showcase their brand personality and be genuine in their content.
  • Use hashtags: Hashtags are a key part of TikTok’s discoverability algorithm. Businesses should research relevant hashtags and use them in their posts. This will help increase the chances of their content being seen by a wider audience. One key TikTok term is #fyp which stands for “for you page”.
  • Collaborate with influencers: Influencer marketing is powerful on TikTok. Businesses can partner with relevant influencers to create sponsored content that promotes their products or services.

Over to You

In conclusion, TikTok can be a highly effective platform for businesses looking to reach a younger, highly engaged audience. However, it’s important to be prepared for the time and effort required to create high-quality content on a regular basis. By following best practices like posting regularly, focusing on entertainment, and collaborating with influencers, businesses can potentially achieve great results on TikTok.

Written by: Jennifer Hanford

Social Media for Business: Snapchat

Social Media for Business: Snapchat

Are you looking for new ways to reach out to a younger demographic? Snapchat is an excellent tool for businesses. Organizations have begun to realize the potential it offers as its popularity has grown in recent years. But first, you may be wondering what exactly Snapchat is and what it is used for.

Snapchat is a multimedia messaging app where users can share photos, videos, and text messages with their friends and followers. In addition to sending messages, Snapchat offers a variety of content formats, including:

  • Snap Map – a map that displays the user’s and their friends’ locations in real-time
  • Snap Originals – Snapchat’s original TV shows
  • Discover – a feature that showcases content from publishers, influencers, and celebrities
  • Lenses – augmented reality filters that add cool effects to snaps
  • Filters – graphic overlays that can be added to snaps to provide context or a theme
  • Bitmojis – the customizable cartoon avatars that can be added to snaps and chats.
  • Stories – a collection of snaps that can be viewed for 24 hours and shared either with friends or publicly on Snapchat’s “Our Story” feature.

What can Snapchat do for business and what kind of businesses are using it?

Snapchat presents an opportunity for businesses to target a youthful audience that is otherwise challenging to reach through traditional marketing techniques. The platform boasts a user base of 280 million individuals who utilize it daily, with most of them being under the age of 30. As a result, Snapchat is a suitable choice for companies that are targeting a younger market segment.

Businesses can use a variety of Snapchat features to promote their goods and services. Snap Stories, for example, is a feature that allows organizations to share images and videos with their target audience, and Snap Ads displays full-screen advertisements that appear in the middle of Snapchat Stories. Custom filters and lenses can also be created by businesses for users to apply to their own pictures and videos, which is a great way to encourage user-generated content and increase brand awareness. If you have used SnapChat before, you may have seen lenses from companies like Starbucks, McDonalds, Skip the Dishes, Sephora and more!

A wide variety of companies from many different industries, such as fashion and beauty, food and beverage, and entertainment, are currently using Snapchat. For example, Taco Bell uses Snapchat to promote its products, and the NBA uses it to give fans exclusive access to games and events. Other businesses like RedBubble – a website where artists can sell their art in the form of t-shirts, mugs, totes, etc. – also uses the SnapChat Stories function. Followers simply hit the “subscribe” button to see their favourite businesses’ stories, and in order to find new businesses, they may use the “Discover” section.

Pros of using Snapchat for your business

Using Snapchat as a business can be beneficial. It provides a unique way to reach a younger demographic, as 60% of Snapchat users create content daily. This allows organizations to build a dedicated customer base and increase their visibility.

Snapchat Ads also provide businesses with a low-cost way to reach a large audience. These are billed on a cost-per-impression basis meaning a company only pays when its ad is viewed. This makes Snapchat an ideal platform for organizations with limited resources.

Cons of using Snapchat for your business

As you can see, there are several advantages to adopting Snapchat as a business. However, it is also necessary to be aware of the disadvantages. One significant downside is that using the platform can be intimidating for organizations with less experience in social media marketing. In addition, Snapchat’s features are continuously evolving, making keeping up with the most recent trends and best practices somewhat challenging.

Snapchat’s primary audience includes users between the ages of 18-24, making it an attractive platform for businesses targeting a younger demographic. As such, those businesses that typically only market to an older audience may find that Snapchat is not the best option for them and that other social media platforms may be better suited to help them reach their desired audiences.

Additionally, businesses should be aware that Snapchat users are more likely to be female than male. Therefore, it is essential to know precisely who their target audience is before deciding whether Snapchat is a viable platform for their social media marketing efforts.

Finally, when it comes to advertising, Snapchat falls short of other social media platforms, such as Facebook. Although Snap Ads, custom filters, and lenses can be helpful for some businesses, they may not be appropriate for all. Snapchat’s limited advertising possibilities may be a deal breaker for organizations that seek a more comprehensive set of marketing tools.

What you need to be prepared

If you’re looking into using Snapchat for business, there are several things you should know. To get started, you’ll want to learn how Snapchat works and the features it offers. This may require additional research and testing to understand what works best for your company.

Next, you’ll need a clear strategy for using Snapchat to promote your products or services. This should include a plan for creating engaging content, building a following, and measuring the success of your efforts.

Finally, you must be willing to commit time and resources to your Snapchat marketing efforts. While Snapchat can be a cost-effective way to reach a younger audience, creating engaging content and building a following can take time and effort.

As with any other social media platform, maintaining a consistent presence on Snapchat is a must for achieving success there. This involves frequently sharing content and actively engaging with your followers. It may be necessary to allocate resources toward developing custom filters and lenses that showcase your brand. It’s also important to remember that Snapchat’s user base is very engaged and values authenticity from the brands they follow. To connect with Snapchat users, your content should be original, enjoyable, and genuine.

Another consideration is the need to keep up with the latest trends and best practices on the platform. Snapchat’s features change frequently, so you will want to stay up to date to ensure that your content remains relevant and engaging.

Over to you!

Snapchat offers a promising opportunity for businesses seeking to connect with a Gen-Z and Millennial demographic and produce compelling content. However, you must be prepared to dedicate time and resources to your Snapchat marketing effort, as well as stay on top of its trends and best practices. By implementing a well-crafted strategy, businesses can use Snapchat to enhance brand recognition, establish a dedicated following, and engage with a new generation of customers. Are you interested in learning more about our social media services? Let’s chat!

Written by: Jennifer Hanford, MYOB Blogger

Social Media for Business: YouTube

Social Media for Business: YouTube

In today’s digital age, YouTube is no longer just a platform for entertainment and fun — it is now a powerful tool for businesses to increase visibility and build their brand. With nearly two billion monthly active users and the highest engagement rate out of all social media channels, YouTube has the potential to transform any business. From developing custom content to creating engaging campaigns, YouTube is an invaluable asset for any business looking to increase its reach and visibility.

Creating unique and powerful YouTube content may feel intimidating for small businesses that lack funds or professional equipment. It is not that difficult to learn how to create enticing content, though. Small businesses can create engaging videos by utilizing resources such as storyboards, scripting, editing, and design fundamentals. Leveraging YouTube to expand your business and establish yourself as an expert in your industry is certainly achievable, much like it has been for countless others.

How can YouTube help my business?

YouTube can be a valuable tool for businesses of all sizes and industries. Here are some of the ways that businesses can use this platform:

#1. Marketing and Branding: YouTube provides a powerful platform for businesses to create and share videos that promote their products or services and reinforce their brand identities. They can additionally optimize their reach and attract a broader audience by incorporating relevant keywords and tags.

#2. Customer Engagement: By creating videos that provide information or entertainment, businesses can engage with their customers and build a community around their brand. This can lead to increased customer loyalty and repeat business.

#3. Education and Training: Businesses can use YouTube to create and share instructional videos that help customers learn how to use a product or service. Videos can also be created and used for training staff on new processes or procedures.

#4. Sales: Some businesses use YouTube to showcase their products or services in action, which can help potential customers understand how they work and why they might be valuable.

#5. Recruitment: YouTube can be a helpful tool for organizations wanting to attract new employees by showing their corporate culture and values.

YouTube is used by many types of organizations, from small start-ups to major corporations. Here are a few examples of businesses that use YouTube (and how they use it):

  • Beauty and fashion brands showcase their products, provide makeup tutorials, and share fashion tips.
  • Technology companies demonstrate new products and highlight the latest advancements in their field. A great example of this is Verto360. Check out their YouTube channel for project profiles, and more on how they are building the future of construction – https://www.youtube.com/watch?v=fwTvmbJ8zko&t=4s
  • Food and beverage companies display their products, share recipes, and provide cooking tutorials.
  • Non-profit organizations raise awareness about their cause, share success stories, and attract donations.
  • Educational institutions provide lectures, tutorials, and other educational content to students around the world.
  • Consulting services. Check out how attorney, Leonard F. Baer, is using YouTube to share information about his service, SuddenlySolo1, which assists people who have recently lost a spouse or partner. Click here to watch his video that introduces SuddenlySolo1: https://www.youtube.com/watch?v=wuUI-qOqEsg&t=222s

The pros of using YouTube as a business.

There are various advantages for businesses that use YouTube in their sales and marketing toolkit, including the following:

Large Audience: YouTube has over 2 billion monthly active users, which means there is a vast potential audience for your business to reach.

Low Cost: Creating a YouTube channel is completely free, and you may produce video content with little more than a smartphone or a simple camera. As a result, it is an excellent low-cost option for small businesses.

Branding: YouTube offers a popular platform to showcase your business’s brand, values, and personality. You can create unique and engaging content that helps to establish your brand identity and connect with your audience.

Traffic: YouTube videos can be embedded into websites and shared on social media platforms, increasing traffic to your site and other online channels.

Analytics: YouTube provides valuable analytic data that can help businesses understand their audience better, including demographics, engagement rates, and traffic sources.

Revenue: Businesses can monetize their YouTube content through ads, sponsorships, and merchandise sales, which can provide an additional source of revenue.

But what are the cons?

There are some potential cons to using YouTube as a business platform. Here are a few:

Platform Dependence: Relying only on YouTube as your primary channel can be problematic because it is a third-party site over which you have no control. Changes to YouTube’s regulations or algorithms might have a significant impact on your business.

Revenue Sharing: While you can monetize your YouTube channel through ads and sponsorships, YouTube takes a 45% cut of your revenue. This means you have less control over how much money you make from your content.

Competition: The competition on YouTube is fierce, and it can be challenging to stand out among the millions of other content creators on the platform. This means that it can take a long time to build a substantial audience and grow your business.

Content Restrictions: YouTube has strict guidelines around the type of content that can be published on the platform. If your business’s content doesn’t adhere to these guidelines, your channel may be demonetized or even removed.

These are just a few of the potential cons of using YouTube as a business platform. However, with careful planning and strategy, many businesses have been able to build successful brands on the platform.

What do I need to know to prepare for using YouTube?

You’ve probably gathered by now that a well-managed YouTube channel can be a splendid platform to engage with your target audience, create leads, and increase sales. But, with so much competition out there, how can you stand out? Here are some tips to help you begin.

Start with a plan. To be successful on YouTube, you’ll need a plan. Start by setting goals and figuring out what your audience likes. Establish a schedule and experiment with different types of videos to see what works. Create engaging content that’s informative, entertaining, and authentic. Use humour, storytelling, and visuals to keep viewers interested. With a smart strategy, your YouTube channel can help your business grow.

Craft compelling content and maintain a regular posting schedule. To do well on YouTube, you must develop engaging content and share it consistently like you would for any other social media platform for your brand.

Posting on a regular schedule keeps your audience coming back for more and helps the YouTube algorithm. Create and maintain a content calendar with high-quality content that fits your brand. Consistent posting attracts new viewers and builds a loyal audience. With engaging content, consistent posting, and a solid audience, you can promote your channel and grow your presence on YouTube.

TIP: To ensure your content is consistent from the get-go, consider making 5-10 videos before you begin posting.

Promote your channel. To get more views and attract new viewers to your YouTube channel, you need to promote it. Before you promote, make sure your content is consistent, high-quality, and matches your branding. You can promote your channel by cross-promoting on social media, collaborating with other creators, and using targeted advertising.

Interact with your audience. By creating a rapport with your viewers, you can begin building a loyal group of followers on YouTube. Interacting with them is one of the most effective ways to achieve this. And finally, remember to always be genuine, engaging, and responsive.

Over to you!

Are you ready to take your business to the next level with YouTube? YouTube is an excellent tool for getting your organization’s name out there, building trust, and engaging with customers. When done effectively, it may also be a powerful tool for reaching, informing, and entertaining new audiences.  So, if you’re ready to expand your business and a larger online presence, consider giving YouTube a try!

Written by: Jennifer Hanford, MYOB Blogger