Simply posting content isn’t enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren’t just...
Running a small business is a whirlwind, isn’t it? You’re juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this...
Picture this: You’re scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that...
I remember when I wrote my very first blog post in 2013. At the time, I knew absolutely nothing about SEO or keyword research… I was basically writing just to write. I knew that I wanted to earn money through writing, though. I’ve never been crazy about the idea of...
Imagine yourself as a small business owner who is dedicating all of your energy to developing a service or product that you firmly believe in. You’ve finally launched, and the initial buzz is exciting. Then, you see it—a negative comment on your latest Instagram...
