“Why buy it for $7 when you can make it yourself with $92 craft supplies”. This post was on Facebook on a page called “Smashed Peas and Carrots”. Very funny.

For some reason, this philosophy is taking place in businesses everywhere. Some business owners take the DIY approach. They feel they are saving money by doing everything themselves. Trouble is, the DIY website looks like a DIY website and all the time spent on administration, robs the owner of production time and EARNING money. As for the well intentioned bookkeeping work……… well, it piles higher and higher and becomes overwhelming, threatening late filing with the government and interest and fees and possibly contributing to sleepless nights.

We enjoy being the virtual administrators who help business owners mind their own business and watch their businesses grow as they spend more time doing what they do best and less time trying to do everything themselves to “save money”.

Customer Service and Sales

Businesses seek to achieve a healthy bottom line as well as a good reputation. Excellent customer service is critical to establishing repeat business and increasing sales.

Recently, during a weekly visit to a favourite business, one of the staff mentioned that she needs more money and would be asking the owner for more hours. I asked her what value she brought to the business to make her stand out from the others to get these additional hours. She looked puzzled.

I continued by saying that the staff had never attempted to upsell, introduce products or make recommendations to me. She replied, “We don’t get commission”. I explained that offering me additional products or services was actually excellent customer service AND a sales opportunity. If I were the owner, I would give the increased hours to the employee who was proactive and offering the best customer experience AND contributing to sales.

Communicating with regular customers about products and services IS good customer service. This can be done at the point of sale, or by social media, newsletters, emails or targeted phone calls.

Are you satisfied with your sales? Are your customers informed?

We can help you mind your own business better!

The Power of Peer Pressure

We know about mob mentality and we know about terrorism and fear. We are seeing careers ruined by flip Tweets and insensitive comments made several years ago on social media.

This year, we watched a Dentist get crushed under the heavy backlash of protest for hunting a Lion – an activity he and many others had pursued in the past and who all thought was legal. We’ve seen people inappropriately take a stand for discrimination in the name of religion on social media with world-wide repercussions.

At MYOB, we view social media seriously with a goal to enhance your image and branding, while respecting all others.

It has been rewarding to see crowd funding initiatives boosted by social media exposure, pets found, lost items returned, joys shared, friends and relatives reconnected.

At MYOB, we will celebrate your business successes with you and with the rest of the world!

“The Fortune Is In The Follow Up”

Widely quoted advice: The fortune is in the follow up.

You network constantly, giving out your business card to people who express interest in your business. After that, if you just wait for the business to roll in, you will likely be disappointed.

Follow up is not nagging. Follow up is putting yourself and your business in the business mind of your target audience.

Often a time consuming activity, follow up calls and correspondence can be handled beautifully by a capable assistant who is well trained in customer service and sales.

We can help you mind your own business better by finding your fortune in the follow up.

No Response

After sending an inquiry email, sometimes you receive silence in return. How long should you wait?

Whether you’re chasing an overdue account, seeking a quote, following up on a previous request or trying to set up a meeting, if you get no response, send ONE “gentle reminder” email.

And then, pick up the phone! Often forgotten and last choice technology – the telephone.

Email can land in junk, or have been misdirected. The receiver might be on vacation or away sick and not have an auto response set up. OR, the receiver is so busy, your email is buried and forgotten.

Nagging is annoying, so don’t nag. Pick up the phone and reach out personally. No answer? Leave a message on the second attempt. Call display is widely used, so give your contact the chance to contact you. Second attempt, leave a no-guilt-trip message.

Still having trouble, outsource this task to your virtual assistant and move on to spending your time in a more profitable way!