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Why Small Business Owners Are Ditching the DIY Approach (And You Should Too!)
When you first started your business, you likely thought you could manage everything yourself. Marketing, bookkeeping, website updates, social media posts... all of it. Sound familiar? Many small business owners and entrepreneurs like you have thought they could...
Is Working from Home Really Better for Your Health?
Remote work has transitioned from a niche perk to a standard option. In 2023, about 20% of Canadian workers usually worked from home for most of their hours, marking an increase from 7.1% in 2016 and a peak of around 40% during the first COVID-19 wave. As this trend...
Don’t Let Your Website Cost You: The Essential Guide to Small Business Website Maintenance
So, you've got a fantastic website for your small business. It's your digital storefront, your 24/7 salesperson, and often, the first impression potential customers have of you. Because of all this (and more!), small business owners need to understand that taking care...
Strategic Applications of QR Codes for Your Business
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...
Decoding Social Media Analytics: How to Know Your Efforts Are Working
Simply posting content isn't enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren't just abstract...
Social Media Crisis Management for Small Businesses
Running a small business is a whirlwind, isn't it? You're juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this incredible tool...