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The 80/20 Rule of Social Media
Small business owners often grapple with limited time and resources as they grow. The 80/20 rule provides a simple solution: prioritize delivering value to your audience before shifting focus to promoting your products. Originating from the Pareto Principle—the idea...
YouTube Shorts vs TikTok: What’s the Difference?
Short-form video has become a must-have for small businesses and brands active on social media. When deciding between the two most popular video platforms, TikTok and YouTube Shorts, consider what you and your customers prioritize: immediate reach, reliable income, or...
Insider Tips: Social Media Tools That Actually Drive Results
Let's be real—as a small business owner, you're already wearing about fifteen different hats. You probably didn't plan to become a 'social media expert' when you started your business. But here's the thing: 93.79% of businesses use social media, and 41% depend on...
The Rise of Micro-Influencers and What It Means for Brands
Forget the flashy stuff—authenticity is what matters most. This explains the increasing popularity of micro-influencers and why brands of all sizes are investing in them. For small business owners, micro-influencers offer a cost-effective way to reach highly engaged...
Building Your Personal Brand on LinkedIn: A Small Business Owner’s Guide
If you’re running a small business, chances are you wear a dozen hats every day: sales, marketing, customer service, maybe even IT when the Wi-Fi goes down. With so much on your plate, it’s easy to overlook one of the most powerful tools you already have at your...
Why Small Business Owners Are Ditching the DIY Approach (And You Should Too!)
When you first started your business, you likely thought you could manage everything yourself. Marketing, bookkeeping, website updates, social media posts... all of it. Sound familiar? Many small business owners and entrepreneurs like you have thought they could...