Today’s online lures are clever, disguised and not obvious in many cases. Now that we are used to the emails from a Prince in a faraway land who wants to send us money and avoid the demands to “click here to enter banking information”, the scams are getting more sophisticated and aimed straight at our emotions.
In this digital age, having a website for your company is essential. However, keeping your website and its content up to date is equally important.
Imagine you are out window shopping one day. Suddenly, you come across a lovely new store with an incredible selection of exactly what you have been looking for! How exciting! You cannot wait to start shopping, so you walk on in. However, once you start looking around the store, you start to feel a little uncertain about shopping there.
As a small business owner, you may have the know-how for comprehensive social media management and believe you’ll save money by doing it yourself. However, you may soon discover just how time-consuming it can be to maintain a strong online presence that consistently gets results.
Let’s face it… when you’re a small business owner, you have more important things to do with your time than gathering your bank statements, credit card statements, receipts, and deposit information for a bookkeeper. But you know what’s even worse? A Canada Revenue Agency Audit!
Establishing a social media marketing goal is an important step in growing your business. Having an active and engaging social media presence is an important tool to invite customers to contact you. Social media platforms play a role in identifying and directing interested potential customers to your website and that is invaluable to any growing business.