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What Does Your Brand Colour Mean?
Colours elicit emotions and evoke strong feelings, whether we are aware of it or not. It's no different when it comes to choosing colours for your business. Choosing the appropriate colours for your marketing efforts could mean the difference between your brand...
Social Media Etiquette For Business
Social media is all about interacting with others, especially as a business. Your goals should include engaging with customers, building relationships, and staying at the forefront of their minds. That is how you achieve repeat and referral business. Using proper...
An Interview with Tyler Jeffery
Our CEO, Karen Try met with Tyler Jeffery who is an Account Manager at The Business Development Bank of Canada [BDC]. In his role, Tyler works with small to medium-sized businesses to provide guidance and assistance in all areas of financial management.
The Great Resignation
There is little doubt that the pandemic has left nearly everyone in a state of restlessness. Every day seems to bring new concerns, both in our personal and professional lives. We are navigating through difficult times, which include health concerns, rising costs, and...
The Fortune is in the Follow Up
Do you know how many companies lose touch with a client before they even begin collaborating with them? And, do you know the cost of letting that happen? In the world of business, you already know how important it is to make a good first impression. However, following...
Beat the Block: Tips For Dealing with Writer’s Block
Have you ever found yourself staring at your screen, wondering what to write, but the words just won’t come to you? Or perhaps you're creating a post for social media that you believe to be original, but you can't help but feel like you've written it before? If so,...