Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the Difference

Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the Difference

The concept of allyship has gotten a lot of attention in recent years. As a result, more businesses and individuals are expressing solidarity with traditionally underrepresented and even oppressed communities. However, there is a significant difference between performative and supportive allyship. It is vital to understand this distinction to ensure that your efforts are authentic and relevant and contribute to positive change.

For example, Pride Month just ended. Throughout the month, you probably saw many rainbow logos and colours. There were many businesses who were simply sporting the logos since it’s what others are doing. They would fall into the performative allyship category. The businesses whose staff genuinely support the LGBTQ2IA+ community go beyond jumping on the trend du jour. Theirs’ is an example of supportive allyship.

In mid-2020, more than 28 million Instagram users posted black squares to show their support for the protests against the police killing of George Floyd in Minneapolis, Minnesota. With that number, it is safe to say that many who displayed those black squares on their social media had good intentions but were probably more caught up with appearing supportive rather than actually being supportive offline.

So, what makes someone an ally? Is allyship an identity, and who has the right to claim it? Let’s explore this further by learning more about the distinction between performative and supportive allyship.

Performative Allyship: Superficial Gestures that Lack Genuine Commitment

Performative allyship refers to actions or statements that give the illusion of support and solidarity with marginalized groups without genuine intent or commitment. Instead of coming from genuinely understanding the issues, it frequently results from a desire to appear moral or socially acceptable. Performative allies may make ineffective displays of support, such as sharing social media content or putting on symbolic clothing, without actively opposing oppressive structures or putting in the work to make genuine changes. This category of allyship often prioritizes optics over meaningful action – perhaps to avoid being “cancelled”. But unfortunately, this form of allyship perpetuates a cycle of empty gestures and hollow promises.

Key Characteristics of Performative Allyship:

#1. Superficiality: Performative allies focus on performative acts rather than addressing the root causes of systemic oppression. Their actions tend to be surface-level and lack substance or depth.

#2. Inconsistency: Instead of sustaining consistent support and engagement over time, performative allies may only participate in allyship during high-profile events or when it becomes trendy.

#3. Self-Centeredness: Performative allyship often centres around the ally’s image and seeks personal validation rather than centring the voices and needs of marginalized communities. In other words, the businesses that participate in this manner are more interested in receiving a “pat on the back” and recognition for their efforts before returning to business as usual after the month or event has ended.

Supportive allyship requires more than performative acts; it instead necessitates education, self-reflection, and a willingness to challenge one’s own privilege. This type of allyship is an ongoing process that requires consistent effort and a commitment to learning and unlearning. It means recognizing that allyship is not about personal validation or recognition but about supporting and advocating for those who face discrimination and marginalization. To be supportive allies, we must move beyond performative gestures and engage in meaningful actions that contribute to real change.

Supportive Allegiance; Sincere Engagement

Supportive allyship involves sincere engagement and dedication to opposing systemic injustices. Supportive allies actively seek out information about the struggles faced by marginalized groups, pay attention to their concerns, and work to destroy oppressive systems. Rather than simply showing support, they emphasize collaboration and take the lead in enacting meaningful change.

Primary Qualities of Supportive Allyship:

#1. Active Learning: To comprehend the subtleties and complexities of marginalized communities’ experiences, supportive allies continually educate themselves about the issues they’re standing up for.

#2. Amplifying Voices: Supportive allies give marginalized communities a platform and resources to speak out, assisting them in their efforts to bring about change. Allyship is not about your business and how great of an ally you are – it is about embracing others and amplifying the message.

#3. Taking Initiative: Allies who are supportive actively combat discriminatory systems and practices, both in their personal lives and in broader societal contexts. They are committed to creating long-lasting change and are willing to do the necessary work, even when it is uncomfortable or inconvenient.

Over to You

Understanding the difference between performative and supportive allyship is essential for businesses that wish to support any given cause. Performative allyship may offer temporary validation but lacks the depth and substance required to drive significant change. It may also result in followers questioning your authenticity. Supportive allyship, on the other hand, requires a genuine commitment to learning, listening, and taking concrete actions to challenge systemic oppression.

Written by: Jennifer Hanford, MYOB Blogger

Who Needs a Bookkeeper Anyway?

Who Needs a Bookkeeper Anyway?

Is bookkeeping as easy as the TV ads make it out to be? The truth is, it’s far from it. Those ads may be promoting user-friendly software, but don’t be fooled into thinking that’s all you need. In reality, bookkeeping requires a solid understanding of accounting principles and familiarity with the rules and regulations set forth by the Canada Revenue Agency. Many entrepreneurs, especially at the beginning stages of their ventures, attempt to handle the bookkeeping themselves or rely on a well-meaning friend. On the surface, it may seem like a simple task of tracking money coming in and going out. However, let’s delve into the specifics to see why it’s not as straightforward as it appears.

The B Word

Budget. Contrary to popular belief, budgeting is not something to be feared or avoided. In fact, having a budget can bring you peace of mind as you regularly review your finances to ensure you’re on track with your income and expenses. The element of surprise should be eliminated when it comes to annual renewals. You should be aware of when these renewals occur, whether they involve insurance, website hosting, or software subscriptions. By starting each year with a budget, you’ll establish a sense of accountability as your business grows. Moreover, it will help you avoid accumulating debt and overspending by comparing your actual financial reports (which reflect your current business state) with your budgeted expectations. A budget is essentially a projection for the year ahead. As long as you refrain from inflating your budget with unrealistic and overly ambitious income expectations, you increase your chances of achieving a healthy bottom line. Don’t forget to allocate a line item for miscellaneous expenses, so you can spend without feeling anxious about it. With time, budgeting becomes easier as you build a solid financial history through diligent bookkeeping.

The K Word

Knowledge. As the saying goes, knowledge is power. It’s crucial to understand the distinction between an accountant and a bookkeeper. Ensure that your accountant thoroughly reviews your financial records, explains tax advantages, and offers advice on strategies to enhance your business. If your bookkeeping is well-maintained, your accountant’s fees will be lower compared to handing over a disorganized mess of invoices and expenses during tax season. The bookkeeper, typically charging a fraction of the hourly rate of an accountant, diligently records and reconciles all your revenue and expenses as provided by you, the business owner. While bookkeepers are not advisors per se, we do share our knowledge with our clients on a customer service level.

The P Word

Profit. Let’s dive into the concept of profit. Merely tracking your finances isn’t sufficient to determine if you’re making a profit. It’s crucial for business owners to run reports on a monthly or quarterly basis to truly understand their financial position. It’s important to note that having cash in the bank doesn’t necessarily indicate a profitable position. Cash flow is a separate matter altogether. You may have a significant amount of cash on hand but suddenly find yourself facing a hefty tax bill. The bottom line, while important, is not the sole indicator that business owners should focus on. Take a closer look at your monthly expenses. What percentage of your income is allocated to wages? How much is being spent on optional expenses? Are there any subscriptions you’re still paying for but no longer need? It’s crucial for business owners to regularly set aside time to review their financial situation by examining reports and engaging in discussions with their bookkeeper. This practice allows for a comprehensive understanding of the overall financial health of the business.

The R Word

Reconciliation. It’s important to recognize that inputting income and expenses is just the initial step in a bookkeeper’s role. Utilizing software tools makes data entry relatively easy. However, the real challenge lies in reconciling all bank and credit card accounts, which is where questions may arise and missing expenses can be identified. Reconciliation constitutes the majority of the time spent on bookkeeping tasks. If clients co-mingle personal and business expenses, bookkeeping costs can skyrocket because extensive manual labor is required to separate each personal transaction from the business records and meticulously review each item on the statements.

If a business owner engages in expense tracking without reconciling the accounts, they run the risk of missing out on valuable credits and potentially leaving hundreds or even thousands of dollars on the table. Reconciliation serves as a crucial safeguard to ensure that no expenses go unnoticed and that every transaction is properly accounted for, minimizing the potential for financial loss.

The V Word

Value. It’s natural for everyone to prefer money coming in rather than going out. Outsourcing work and paying for professional services can often feel as burdensome as paying rent. Unfortunately, outsourced services are sometimes misunderstood, with a mismatch between the client’s request and the time it takes to fulfill that request. When business owners lack a clear understanding of the process, they may feel uncertain about whether their investment is truly paying off.

When it comes to bookkeeping, the task of organizing statements, receipts, and invoices for a bookkeeper can leave business owners feeling as though they’ve already done most of the work. However, it’s important to recognize that bookkeeping is a partnership. The best results are achieved when the business owner is organized, promptly answers questions when asked, and actively participates in the regular review of financial reports.

By fostering a collaborative relationship with their bookkeeper, the business owner can fully appreciate the value that professional bookkeeping brings. It ensures accurate financial records, provides valuable insights into the business’s financial health, and frees up valuable time and energy for the owner to focus on core business activities. Ultimately, the investment in a competent bookkeeper pays off by providing peace of mind and allowing the business owner to make informed decisions based on reliable financial information.

Over to You

At MYOB Inc., we take pride in our team of remote bookkeepers who possess extensive experience and expertise in various specialties. Our primary goal is to provide you with financial peace, enabling you to manage your business with clarity and intention. We understand the importance of accurate bookkeeping and its role in empowering business owners like you to make informed decisions confidently.

Whether it’s reconciling accounts, generating insightful reports, or offering guidance on financial strategies, our dedicated team is committed to supporting you every step of the way. We recognize that effective bookkeeping is a collaborative effort, and we value the partnership we establish with each of our clients.

By entrusting your bookkeeping needs to MYOB Inc., you can focus on what you do best – minding your own business.

Written by Jenna Pozzebon, MYOB Bookkeeper

Make Your Business Top of Mind: Using Integrated Marketing to Its Full Potential

Make Your Business Top of Mind: Using Integrated Marketing to Its Full Potential

In today’s highly competitive business landscape, simply having a website or relying solely on social media for growth and visibility is not enough. To truly succeed, entrepreneurs and business owners need to adopt a holistic approach that encompasses various marketing touchpoints, which is also known as integrated marketing.

By understanding the importance of integrating different channels and personal interactions, you can effectively position your business as the go-to solution when your product or service is needed. As you probably know by now, there is no “one-size fits all” answer when it comes to marketing. Instead, successful campaigns require a deep understanding of the customer journey and how different marketing methods can be used to influence their behaviour.

What is integrated marketing and how does it work?

Integrated marketing involves the use of various components of marketing, such as advertising, public relations, and social media. The variety of media, channels, and strategies is consolidated to provide a consistent and customer-focused experience. It essentially means maintaining a uniform appearance, feel, and tone across the brand’s communication mediums.

Integrated marketing works by creating a consistent message and experience across channels, increasing the likelihood of a conversion. It works because:

  • More channels = more eyes to see your messaging.
  • Repetition helps keep your brand top of mind.
  • You gain authority by being available on every channel your customers are on.

Ultimately, showing up more frequently across several channels is the highest reward for organizations that embrace integrated marketing. (Source: AdRoll)

Starting Your Integrated Marketing Strategy Off Right

It’s important to note that after discovering your business on social media, potential clients often begin their research journey, exploring your entire online presence, including your website and reviews. When they eventually make a purchase, they may attribute it to factors like positive Google reviews, your website, a door hanger, a TV advertisement, or even a recommendation from a neighbour, without ever mentioning social media.

Many companies track leads and referral sources, but it’s important to note that this doesn’t mean you should disregard your other marketing efforts and ask clients to pick just one source. Having numerous touchpoints enables interactions on different platforms, ultimately adding more value and conveying your message in a manner that better connects with individual prospects.

If you’re ready to put an integrated marketing plan into action, here are a few aspects to consider:

#1. A Website Alone Won’t Ring the Phone.

There’s little doubt that having a website is essential in today’s digital age, but this alone won’t guarantee business success. Many business owners naively believe that customers will automatically start pouring in once their website is up and running. However, a website is just one component of a comprehensive marketing strategy. To make your business top of mind, you must combine it with other elements.

#2. Social Media: Beyond Building an Online Presence.

Social media platforms offer incredible opportunities for businesses to engage with their target audience, but they should not be relied upon as the sole means of generating growth. While social media can help build brand awareness and foster a community, it should be integrated into a larger marketing ecosystem. Leveraging social media alongside other channels, such as a well-designed website and personal interactions, goes a long way toward developing a compelling and unified brand presence.

#3. Humanizing Branding through Personal Interactions.

Networking and personal interactions are often underestimated in our online-dominated social sphere. However, the value of face-to-face connections should not be overlooked. Attending industry events, conferences, and networking gatherings can help humanize your brand and establish credibility. These personal interactions provide opportunities to showcase your expertise, build relationships, and position your business as a reliable solution in the minds of potential customers.

#4. Speaking Engagements: Amplifying Your Reach

Speaking engagements are an excellent way to expand your reach and establish yourself as an authority in your industry. By offering valuable insights and sharing your expertise, you can capture the attention of community groups, professional organizations, and industry events. These engagements enable you to directly connect with potential customers and enhance your reputation as a trusted resource, ultimately keeping your business top of mind when they require your product or service.

#5. Paid Advertising: Maximizing Your Visibility:

Paid advertising via traditional means such as radio, television, and print media remains valuable. While digital advertising has gained prominence, traditional media outlets continue to reach vast audiences. Investing in well-targeted advertising campaigns boosts your brand’s visibility, raises awareness, and keeps you at the top of potential customers’ minds whenever they are ready to purchase.

Over to You

Integrated marketing offers businesses numerous advantages and opportunities compared to relying on a single touchpoint. Here at MYOB, we always want to ensure our clients understand this. By combining various elements like advertising, social media, and networking, businesses can develop a robust marketing strategy that amplifies their impact and distinguishes them from competitors. Many marketing experts agree – it can take up to 13 touchpoints before an interaction is converted into a lead.

If you’re interested in learning more about our marketing services, let’s chat. Contact Karen at 519-657-4283 or leave us a message on our website.

Written by: Jennifer Hanford, MYOB Blogger

Have You Taken a Hush Trip?

Have You Taken a Hush Trip?

Remote work has grown in popularity in recent years, especially since the beginning of the pandemic. It has become an essential component of many organizations’ operations and a primary component in attracting and retaining top talent. Employees are experimenting with new ways to integrate work and personal life as remote work expands. One such emerging trend is the concept of “hush trips.”

What are hush trips? In general, they are brief getaways taken by remote employees to get away from home while bringing their work along. Rather than going through bureaucratic procedures, submitting forms, and seeking permission from their managers to work in a different place, they’re acting without prior approval.

Workers may choose to work from different remote locations for a few days or a week at their destination, but sometimes they’ll stay for longer. With options for backgrounds during virtual calls, and most communications occurring online, employees may manage to pull off their trip without their coworkers and employer catching on.

Hush trips can provide a reprieve for individuals whose employers are strict about vacation days. However, most employers frown upon the notion of secrecy and prefer their staff work only from their home offices or an approved location. It seems that some employees may wonder if it makes a difference whether they disclose their location if their work is getting done.

Taking a hush trip may seem exciting but consider these potential risks and problems that may arise.

What are the issues that could arise from hush trips?

#1. It is all too easy for hush trips to cause friction between employees. When one employee takes advantage of the generous work-from-home policies and goes on a hush trip, the other employees may find out and feel that their colleague is not taking their responsibilities seriously or not pulling their weight. This can easily lead to conflict and tension between employees. Therefore, managers should consider introducing policies regarding working locations to ensure all employees are aware of the expectations of remote work.

#2. A breakdown in trust between employees and managers can detrimentally impact the team dynamic. When information is concealed from leaders, they often discover it later, which creates a sense of deception. This can foster mistrust between you and your employer and undermine unity. To prevent the trust from deteriorating within the team, it is best to avoid a hush trip all together and be open and honest about your plans.

#3. Many employers are skeptical of employees’ productivity when working remotely outside their homes since there can be all sorts of distractions. The loss of structure and greater flexibility may cause a worker to be less productive. This rate of productivity may decrease even further if the employee is away on a trip. Plus, in the event of an emergency meeting or problem, it is not always easy to find a solution if an individual is in transit. This can cause major problems for the employee who is away, other team members and the employer. The potential losses in productivity and quick problem-solving capabilities might outweigh the advantages of allowing employees to work remotely at all.

Of course, there are many employees whose productivity wouldn’t skip a beat while working remotely from a vacation home or rental property for an extended period of time! This makes company policy and decision-making even more complicated for the business owner and the management team.

#4. Finally, there are internet security and tax implications to consider. When your business is conducted online, you must ensure that your data and devices are secure from cyber-attacks. You also need to be aware of any tax implications that may arise when working remotely for long periods, as there may be different rules for taxation depending on the country in which you are based. Before committing to a long-term remote working arrangement, it is essential to do your research and understand any potential financial and legal implications.

How can businesses better support their employees who prefer to travel?

If employees are unable or unwilling to disclose their travel plans to their employer, it may indicate a mismatch between company policies and employee requirements. The necessity of keeping this information secret can have a considerable emotional impact on employees and weaken the trust between the company and its team. Instead, companies could recognize and even encourage distant remote work by creating guidelines that support it, thus eliminating the need for hush trips altogether. This would not only help build trust, but it would also protect the company from potential tax and legal challenges.

There is no disputing the value of taking time off. Stepping away from the usual routine and changing surroundings can have significant advantages. It can spark fresh ideas, boost productivity, uplift morale, and create an environment for higher-quality work. In addition, taking time away can enhance your employees’ work-life balance and let them effectively handle personal and professional obligations. However, we recommend communicating your plans to do so.

In today’s fast-paced society, prioritizing self-care and taking breaks have become more vital than ever. Vacations and time off serve as a reset button for employees, enabling them to return to work with a sense of rejuvenation and renewed energy. This, in turn, can boost motivation and foster better collaboration among colleagues. Taking breaks has positive implications for both physical and mental well-being. By dedicating time to relax and recharge, your employees can enhance their focus, enthusiasm, and creativity when they return to work.

Over to you

Have you or someone you work with considered taking a hush trip? Or perhaps you’ve already taken one? Would you have felt more comfortable if you didn’t have to keep your location hush-hush?

Distant remote work can be a terrific way for your employees to enjoy new locales, avoid burnout, and improve their mental health as long as it does not interfere with job performance. To avoid hush trips, consider discussing these options with your employees. As employers, you can help by ensuring your staff is aware of any safety and security measures and ensure they are taking all necessary precautions. That way, they can make the most of their time away without compromising their performance at work.

Written by: Jennifer Hanford, MYOB Blogger

Protecting Your Privacy Online

Protecting Your Privacy Online

In today’s modern world, the internet has become an essential component of our daily life. We are constantly connected to the internet, from social media to online shopping. However, this connectivity comes with a risk to our privacy. We leave digital footprints everywhere we go, so it’s critical to take precautions to safeguard our personal information online.

Protecting Yourself from Data Breaches and Cybercrime

When it comes to online privacy, data breaches are a huge concern. A data breach occurs when a hacker gains unauthorized access to sensitive information, such as login credentials or financial information. When a company or website suffers a data breach, it puts its users’ personal information at risk. As a result, identity theft, fraud, and other forms of cybercrime may occur. To protect yourself from data breaches, use strong passwords, avoid sharing personal information on public networks, and keep an eye on your accounts for unusual activity.

Be cautious when sharing your information with third-party apps or websites, as they may lack the same security measures as the sites you trust. If you suspect that your information has been compromised in a data breach, you should change your passwords immediately and monitor your accounts for any unauthorized activity.

Staying Safe on Social Media Platforms like Facebook

One of the most common ways for people to compromise their privacy online is through social media platforms. Facebook, in particular, has become a hot spot for exchanging personal information, and not all of it is secure. For example, you have probably seen posts that say, “Copy and paste this into your feed, and then you’ll see all your friends again… it really works!” These posts are frequently scams intended to dupe people into disclosing personal information or installing malware on their computers. Just ignore those posts and keep scrolling!

One of the best ways to protect your privacy on social media is to be cautious about what you share and where you’re sharing. Consider whether a hacker could use your responses to an online post or quiz to guess your security questions. For example, an online quiz that asks you to list your favorite movie could possibly reveal the answer to a common security question like, “What is your favorite movie?” Be extra vigilant of quizzes that ask for personal information such as your birthdate or location.

Misleading posts on social media can also compromise your privacy. Because the owner of a post can modify it after it has been shared, you may unintentionally contribute to advertising (or worse!) that you do not support. For example, a seemingly innocent post about a missing pet or a fantastic job opportunity could be edited to include spam or links to malicious websites. To avoid this, steer clear of posts that appear too good to be true, and never share anything without first verifying the source.

How Password Managers and 2FA Can Keep Your Accounts Safe

You can also protect your online privacy by using technological safeguards. One of the simplest and most effective methods is to use strong, unique passwords for each online account. Password Manager apps such as LastPass or BitWarden are lifesavers because they securely store all your passwords in one place and generate new, secure passwords.

One of the many benefits of using different passwords for your accounts is that hackers will have a more difficult time gaining access to all of your personal information, even if only one account is compromised. Another safeguard involves enabling two-factor authentication (2FA). 2FA requires a second form of identification, such as a code sent to your phone or obtained through an app such as Google Authenticator. Implementing 2FA makes it easier for people and businesses to protect their sensitive data, which is crucial.

Over to you!

Whether you own a business or are a frequent social media user (or both!), protecting your privacy online is critical in today’s climate. When using social media, be sure to create and use strong passwords, get into the habit of using two-factor authentication, and be wary of misleading posts. By following these simple steps, you can keep your business and personal information safe while still enjoying the benefits of the internet without the risks.

Written by: Jennifer Hanford, MYOB Blogger

Marketing Myths and Why You Need to Nurture Your Relationships

Marketing Myths and Why You Need to Nurture Your Relationships

Why is marketing important? A primary benefit of marketing for your company is that it engages customers (current and potential) and helps them decide whether to purchase your goods or services. Without marketing, your potential customers may never know about your business.

Even though marketing is crucial, business owners frequently slash it first when recessionary worries are pervasive. You might be surprised to learn that reducing your marketing spending during a downturn is one of the worst things you can do for the long-term success of your company. You are putting your company at risk of losing market share, even if it might initially seem like the appropriate decision.

Let’s dispel a few of the most widespread myths about marketing.

#1. I don’t need to do any marketing because I’m so busy and have plenty of clients already.
This is a myth because marketing must be consistent, and the pendulum can swing the other way at any time. For example, if your primary marketing strategy involves billboards, don’t suddenly disappear! Consider your current strategy – are you mostly online or in printed marketing material? If you are investing in a good social media program, remember that social media is all about connecting and staying connected. This is a social marketing strategy and effective to keep and grow relationships.

Think of it this way. You’re too preoccupied to socialize right now. But what about in 6-12 months when you aren’t as busy? Without nurturing and connecting, your relationships will have faded, and you’ll be scrambling to re-establish yourself in the minds of your customers, spending a lot of time (and money) trying to reconnect.

#2. I need to save money, and marketing is an unnecessary expense.
Marketing is more than just an expense. It is a primary source of revenue for most successful companies. One of your company’s objectives is to generate a certain amount of revenue.

During a recession, it is more important than ever to remember that loyal customers are the most reliable and long-term source of cash flow and organic growth. Marketing is not an option; it is a priceless “expense” that is a must for helping to continue generating revenue.

If you spend your marketing dollars wisely and consistently, you will always be the first business that comes to mind when a customer needs your products or services. If you reduce your marketing, someone else’s business will be the first to come to mind. When something is out of sight, it is out of mind.

#3. I have my own website. Someone will find me if they want to.
Ask yourself these questions: How will people find you if you only have a URL and a website? How do you get people to visit your website? SEO alone will not result in a sale. You must have an online presence in more than one location – the internet is a traffic jam.

As we mentioned in a previous blog post, social media provides a ton of opportunity for engagement, allowing you to rapidly react to and reply to customer comments and queries, as well as urge followers to visit your website for more information. Using social media to enhance the human aspect of your business generates an emotional connection, which builds relationships and nurtures trust and loyalty.

#4. For referrals, I only need word of mouth.
Without a doubt, word-of-mouth marketing has numerous benefits. When satisfied customers enthusiastically recommend your company to their friends and family, it helps grow your business.

It’s crucial to keep in mind, however, that many people in today’s culture conduct their own research before even contacting a service provider or making a purchase! Marketing plays a significant role in increasing customer satisfaction as well as boosting awareness and loyalty for your company.

It is beneficial to align good customer service with your marketing efforts to achieve your company’s long-term objectives. Excellent customer service may encourage someone to leave an online review and getting more positive reviews increases a company’s credibility. Remember, much of today’s “word-of-mouth” happens online!

Social media marketing is invaluable for boosting your business’s reputation as well. Simply listening and responding to posts about your company on social media can help you improve customer satisfaction. Businesses that communicate with their customers can increase customer loyalty.

#5. I can handle it myself.
You realize the necessity and value of marketing. However, most people believe that social media is as simple as creating an eye-catching post. Be warned: this is just the tip of the iceberg.

Customers may stop following your social media profiles if you don’t create engaging and unique content. A good mix of blog posts, videos, GIFs, customized graphics, and curated content (content from reliable sources that you want to share) will keep your content fresh and engaging. Your content should be closely related to your overall marketing goal.

Many businesses struggle to create engaging content that reaches their target audience consistently. To promote your products or services, build a community within your target audience, and drive traffic to your website, it takes time and patience to thoroughly research and then create or curate content for social media platforms. An effective social media marketing plan should involve strategic planning, proofreading, and editing before any content goes out on your social media platforms. Choosing which platforms to publish on should also be researched.

We can help you develop and execute a social media plan that works for your business. For more information or contact us online. We’d be happy to email you our guide to planning your social media strategy.

Over to you

A recession can be worrisome, especially for small businesses. However, it can also provide a unique opportunity for them to focus more than ever on their marketing strategy and gain a competitive advantage. Those companies that continue to market themselves during a recession will remain at the top of the minds of their customers. When customers require immediate assistance, they’ll know where to go.

Written by: Jennifer Hanford, MYOB Blogger