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AI Fizzle: Understanding Customer Disappointment and Strategies for Improvement

AI Fizzle: Understanding Customer Disappointment and Strategies for Improvement

by Emily Leye | Mar 12, 2025 | Customer Service, New Blogs, Social Media

Picture this: You’re scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that...
The Advantages of Blogging for Small Businesses (and How to Do It)

The Advantages of Blogging for Small Businesses (and How to Do It)

by Emily Leye | Feb 19, 2025 | New Blogs, Social Media

I remember when I wrote my very first blog post in 2013. At the time, I knew absolutely nothing about SEO or keyword research… I was basically writing just to write. I knew that I wanted to earn money through writing, though. I’ve never been crazy about the idea of...
Forget the Phone—Your Customers Are Talking on Social Media

Forget the Phone—Your Customers Are Talking on Social Media

by Emily Leye | Dec 17, 2024 | Advice, Customer Service, New Blogs, Social Media

Imagine yourself as a small business owner who is dedicating all of your energy to developing a service or product that you firmly believe in. You’ve finally launched, and the initial buzz is exciting. Then, you see it—a negative comment on your latest Instagram...
Outdated Information Could Be Costing You Customers! Here’s How to Fix It

Outdated Information Could Be Costing You Customers! Here’s How to Fix It

by Emily Leye | Dec 5, 2024 | Customer Service, New Blogs, Social Media, Website Design

Consider the following situation… You are a small business owner eagerly awaiting customers after a long weekend. You’ve stocked up on supplies, your team is ready, and you’re eager to start the week. But as the morning progresses, you notice that...
Black Friday: A Canadian Perspective

Black Friday: A Canadian Perspective

by Emily Leye | Nov 20, 2024 | Business Tips, New Blogs, Social Media

Remember when Black Friday used to be just a distant American shopping frenzy? We’d see the ads, drool over the deals, and then head south of the border to snag those elusive bargains. But times have changed, and so has the Canadian shopping landscape. Now,...
Holiday Social Media: A Gift for Your Business

Holiday Social Media: A Gift for Your Business

by Emily Leye | Nov 6, 2024 | Customer Service, New Blogs, Social Media

Imagine this: It’s the beginning of November, and you’re getting in the mood for Christmas. The air is crisp, the decorations are appearing in the stores, and everyone is getting in a festive mood. You’re sitting at home, cozy and warm, scrolling through your...
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Recent Posts

  • Why Small Business Owners Are Ditching the DIY Approach (And You Should Too!)
  • Is Working from Home Really Better for Your Health?
  • Don’t Let Your Website Cost You: The Essential Guide to Small Business Website Maintenance
  • Strategic Applications of QR Codes for Your Business
  • Decoding Social Media Analytics: How to Know Your Efforts Are Working

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