Remote work has transitioned from a niche perk to a standard option. In 2023, about 20% of Canadian workers usually worked from home for most of their hours, marking an increase from 7.1% in 2016 and a peak of around 40% during the first COVID-19 wave. As this trend...
So, you’ve got a fantastic website for your small business. It’s your digital storefront, your 24/7 salesperson, and often, the first impression potential customers have of you. Because of all this (and more!), small business owners need to understand that...
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...
Simply posting content isn’t enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren’t just...
Running a small business is a whirlwind, isn’t it? You’re juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this...
Picture this: You’re scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that...
