Social Media for Business: TikTok

Social Media for Business: TikTok

Are you looking for a new and exciting way to engage your audience? Look no further than TikTok! This social media platform has become incredibly popular in recent years, especially among younger audiences. With its short-form video format, TikTok is the perfect platform for businesses to connect with their audience in new and engaging ways.

TikTok offers a wide range of creative opportunities to engage with customers. You can create videos that showcase your products or services or use the platform to share stories and experiences related to your business. You can also develop creative challenges that encourage user participation and generate buzz. By leveraging the power of TikTok, organizations can tap into an entirely new audience and open up growth opportunities.

Are you interested in how TikTok can be successfully integrated into your organization’s marketing strategy and how others use this widely popular platform? Let’s jump in!

Why should I consider using TikTok as a business, and what other types of organizations are on it?

TikTok can be a powerful platform for businesses looking to reach a younger, highly engaged audience. Many different types of businesses are using TikTok, from small local businesses to large global brands. Some common examples of businesses using TikTok include fashion and beauty brands, food and beverage companies, and entertainment brands.

On TikTok, businesses can easily create short videos that showcase their products, services, or brand personality. These videos can be highly creative and entertaining, making them a great way to connect with younger audiences. TikTok also offers a range of advertising options, including in-feed video ads, branded hashtag challenges, and influencer partnerships.

Here are a few examples of the kinds of businesses that are using TikTok. As you’ll see, the platform has become a great tool to help businesses of all sizes and industries create engaging content and reach new audiences.

Fashion and beauty brands: Many fashion and beauty brands are using TikTok to feature their products and promote new collections. They often use influencers and user-generated content to create engaging and entertaining videos.

Food and beverage brands: Restaurants, cafes, and food brands are using TikTok to showcase their menu items, create recipes, and share cooking tips.

Travel and tourism companies: Hotels, airlines, and travel agencies are using TikTok to highlight popular destinations, offer travel tips, and promote special deals and packages.

Entertainment companies: Movie studios, music labels, and TV networks are using TikTok to promote their latest releases, share behind-the-scenes content, and engage with fans. You may even see the next big star before they hit it big!

Fitness and wellness companies: Gyms, fitness coaches, and wellness brands are using TikTok to share workout routines, offer health tips, and promote their products.

Educational institutions: Schools, universities, and educational programs are using TikTok to provide a glimpse into campus life, share educational content, and engage with students.

Small businesses: A variety of small businesses are using TikTok to advertise their products and services, demonstrate their company culture and values, and connect with their local community.

Pros of using TikTok for your business

There are plenty of benefits to using TikTok for your business. Some of its main advantages include the following:

  • Reach a highly engaged audience: TikTok has a massive user base, with over one billion active users worldwide. This means that businesses can potentially reach a large audience with their content.
  • Showcase your brand personality: TikTok is all about creativity and personality. Businesses can use the platform to showcase their unique brand voice and connect with their audience in new and exciting ways.
  • Highlight workplace culture: Humanize your business by showing your employees’ day-to-day activities. Showing off comradery, or introducing your team creates connection between your business and those following you.
  • Cost-effective advertising options: TikTok offers a range of advertising options that are relatively affordable compared to other social media platforms. This means that even small businesses can afford to advertise on TikTok.
  • Increase brand awareness: TikTok’s algorithm is designed to promote content that is engaging and entertaining. As such, businesses that create relevant content that resonates with people can potentially reach an even wider audience and increase brand awareness.

Cons of using TikTok for your business

While there are many benefits to using TikTok for your business, there are also some potential drawbacks to keep in mind. Some of the main disadvantages include the following:

  • Limited targeting options: TikTok’s advertising platform is still relatively new, and it doesn’t offer the same types of targeting options as other social media platforms like Facebook and Instagram.
  • Time-consuming content creation: TikTok’s short-form video format can be highly engaging, but it also requires time and effort to create high-quality content. This can become challenging for businesses that don’t have a lot of resources to devote to content creation.
  • Limited analytics: TikTok’s analytics dashboard is still relatively basic compared to other social media platforms. This can make it difficult for businesses to measure the effectiveness of their TikTok campaigns.

Are you ready to take your TikTok game to the next level? Here’s what you need to be prepared to use this platform.

To be successful on TikTok, you will need to be prepared to create high-quality, engaging content on a regular basis. Some best practices to keep in mind include the following:

  • Start with at least 3-5 videos: When you’re just starting out on TikTok, it’s a good idea to have several videos ready to post. This will give you a better chance of gaining followers and building momentum.
  • Post regularly: TikTok’s algorithm favours content creators who post regularly. Aim to share a post at least once a week, if not more often.
  • Focus on entertainment: TikTok provides a place for businesses to share entertaining and engaging content. People would prefer to watch business content that is creative and enjoyable rather than just promotional.
  • Be authentic: TikTok users respond well to authenticity and transparency. Businesses should aim to showcase their brand personality and be genuine in their content.
  • Use hashtags: Hashtags are a key part of TikTok’s discoverability algorithm. Businesses should research relevant hashtags and use them in their posts. This will help increase the chances of their content being seen by a wider audience. One key TikTok term is #fyp which stands for “for you page”.
  • Collaborate with influencers: Influencer marketing is powerful on TikTok. Businesses can partner with relevant influencers to create sponsored content that promotes their products or services.

Over to You

In conclusion, TikTok can be a highly effective platform for businesses looking to reach a younger, highly engaged audience. However, it’s important to be prepared for the time and effort required to create high-quality content on a regular basis. By following best practices like posting regularly, focusing on entertainment, and collaborating with influencers, businesses can potentially achieve great results on TikTok.

Written by: Jennifer Hanford

Social Media for Business: Snapchat

Social Media for Business: Snapchat

Are you looking for new ways to reach out to a younger demographic? Snapchat is an excellent tool for businesses. Organizations have begun to realize the potential it offers as its popularity has grown in recent years. But first, you may be wondering what exactly Snapchat is and what it is used for.

Snapchat is a multimedia messaging app where users can share photos, videos, and text messages with their friends and followers. In addition to sending messages, Snapchat offers a variety of content formats, including:

  • Snap Map – a map that displays the user’s and their friends’ locations in real-time
  • Snap Originals – Snapchat’s original TV shows
  • Discover – a feature that showcases content from publishers, influencers, and celebrities
  • Lenses – augmented reality filters that add cool effects to snaps
  • Filters – graphic overlays that can be added to snaps to provide context or a theme
  • Bitmojis – the customizable cartoon avatars that can be added to snaps and chats.
  • Stories – a collection of snaps that can be viewed for 24 hours and shared either with friends or publicly on Snapchat’s “Our Story” feature.

What can Snapchat do for business and what kind of businesses are using it?

Snapchat presents an opportunity for businesses to target a youthful audience that is otherwise challenging to reach through traditional marketing techniques. The platform boasts a user base of 280 million individuals who utilize it daily, with most of them being under the age of 30. As a result, Snapchat is a suitable choice for companies that are targeting a younger market segment.

Businesses can use a variety of Snapchat features to promote their goods and services. Snap Stories, for example, is a feature that allows organizations to share images and videos with their target audience, and Snap Ads displays full-screen advertisements that appear in the middle of Snapchat Stories. Custom filters and lenses can also be created by businesses for users to apply to their own pictures and videos, which is a great way to encourage user-generated content and increase brand awareness. If you have used SnapChat before, you may have seen lenses from companies like Starbucks, McDonalds, Skip the Dishes, Sephora and more!

A wide variety of companies from many different industries, such as fashion and beauty, food and beverage, and entertainment, are currently using Snapchat. For example, Taco Bell uses Snapchat to promote its products, and the NBA uses it to give fans exclusive access to games and events. Other businesses like RedBubble – a website where artists can sell their art in the form of t-shirts, mugs, totes, etc. – also uses the SnapChat Stories function. Followers simply hit the “subscribe” button to see their favourite businesses’ stories, and in order to find new businesses, they may use the “Discover” section.

Pros of using Snapchat for your business

Using Snapchat as a business can be beneficial. It provides a unique way to reach a younger demographic, as 60% of Snapchat users create content daily. This allows organizations to build a dedicated customer base and increase their visibility.

Snapchat Ads also provide businesses with a low-cost way to reach a large audience. These are billed on a cost-per-impression basis meaning a company only pays when its ad is viewed. This makes Snapchat an ideal platform for organizations with limited resources.

Cons of using Snapchat for your business

As you can see, there are several advantages to adopting Snapchat as a business. However, it is also necessary to be aware of the disadvantages. One significant downside is that using the platform can be intimidating for organizations with less experience in social media marketing. In addition, Snapchat’s features are continuously evolving, making keeping up with the most recent trends and best practices somewhat challenging.

Snapchat’s primary audience includes users between the ages of 18-24, making it an attractive platform for businesses targeting a younger demographic. As such, those businesses that typically only market to an older audience may find that Snapchat is not the best option for them and that other social media platforms may be better suited to help them reach their desired audiences.

Additionally, businesses should be aware that Snapchat users are more likely to be female than male. Therefore, it is essential to know precisely who their target audience is before deciding whether Snapchat is a viable platform for their social media marketing efforts.

Finally, when it comes to advertising, Snapchat falls short of other social media platforms, such as Facebook. Although Snap Ads, custom filters, and lenses can be helpful for some businesses, they may not be appropriate for all. Snapchat’s limited advertising possibilities may be a deal breaker for organizations that seek a more comprehensive set of marketing tools.

What you need to be prepared

If you’re looking into using Snapchat for business, there are several things you should know. To get started, you’ll want to learn how Snapchat works and the features it offers. This may require additional research and testing to understand what works best for your company.

Next, you’ll need a clear strategy for using Snapchat to promote your products or services. This should include a plan for creating engaging content, building a following, and measuring the success of your efforts.

Finally, you must be willing to commit time and resources to your Snapchat marketing efforts. While Snapchat can be a cost-effective way to reach a younger audience, creating engaging content and building a following can take time and effort.

As with any other social media platform, maintaining a consistent presence on Snapchat is a must for achieving success there. This involves frequently sharing content and actively engaging with your followers. It may be necessary to allocate resources toward developing custom filters and lenses that showcase your brand. It’s also important to remember that Snapchat’s user base is very engaged and values authenticity from the brands they follow. To connect with Snapchat users, your content should be original, enjoyable, and genuine.

Another consideration is the need to keep up with the latest trends and best practices on the platform. Snapchat’s features change frequently, so you will want to stay up to date to ensure that your content remains relevant and engaging.

Over to you!

Snapchat offers a promising opportunity for businesses seeking to connect with a Gen-Z and Millennial demographic and produce compelling content. However, you must be prepared to dedicate time and resources to your Snapchat marketing effort, as well as stay on top of its trends and best practices. By implementing a well-crafted strategy, businesses can use Snapchat to enhance brand recognition, establish a dedicated following, and engage with a new generation of customers. Are you interested in learning more about our social media services? Let’s chat!

Written by: Jennifer Hanford, MYOB Blogger

Social Media for Business: YouTube

Social Media for Business: YouTube

In today’s digital age, YouTube is no longer just a platform for entertainment and fun — it is now a powerful tool for businesses to increase visibility and build their brand. With nearly two billion monthly active users and the highest engagement rate out of all social media channels, YouTube has the potential to transform any business. From developing custom content to creating engaging campaigns, YouTube is an invaluable asset for any business looking to increase its reach and visibility.

Creating unique and powerful YouTube content may feel intimidating for small businesses that lack funds or professional equipment. It is not that difficult to learn how to create enticing content, though. Small businesses can create engaging videos by utilizing resources such as storyboards, scripting, editing, and design fundamentals. Leveraging YouTube to expand your business and establish yourself as an expert in your industry is certainly achievable, much like it has been for countless others.

How can YouTube help my business?

YouTube can be a valuable tool for businesses of all sizes and industries. Here are some of the ways that businesses can use this platform:

#1. Marketing and Branding: YouTube provides a powerful platform for businesses to create and share videos that promote their products or services and reinforce their brand identities. They can additionally optimize their reach and attract a broader audience by incorporating relevant keywords and tags.

#2. Customer Engagement: By creating videos that provide information or entertainment, businesses can engage with their customers and build a community around their brand. This can lead to increased customer loyalty and repeat business.

#3. Education and Training: Businesses can use YouTube to create and share instructional videos that help customers learn how to use a product or service. Videos can also be created and used for training staff on new processes or procedures.

#4. Sales: Some businesses use YouTube to showcase their products or services in action, which can help potential customers understand how they work and why they might be valuable.

#5. Recruitment: YouTube can be a helpful tool for organizations wanting to attract new employees by showing their corporate culture and values.

YouTube is used by many types of organizations, from small start-ups to major corporations. Here are a few examples of businesses that use YouTube (and how they use it):

  • Beauty and fashion brands showcase their products, provide makeup tutorials, and share fashion tips.
  • Technology companies demonstrate new products and highlight the latest advancements in their field. A great example of this is Verto360. Check out their YouTube channel for project profiles, and more on how they are building the future of construction –
  • Food and beverage companies display their products, share recipes, and provide cooking tutorials.
  • Non-profit organizations raise awareness about their cause, share success stories, and attract donations.
  • Educational institutions provide lectures, tutorials, and other educational content to students around the world.
  • Consulting services. Check out how attorney, Leonard F. Baer, is using YouTube to share information about his service, SuddenlySolo1, which assists people who have recently lost a spouse or partner. Click here to watch his video that introduces SuddenlySolo1:

The pros of using YouTube as a business.

There are various advantages for businesses that use YouTube in their sales and marketing toolkit, including the following:

Large Audience: YouTube has over 2 billion monthly active users, which means there is a vast potential audience for your business to reach.

Low Cost: Creating a YouTube channel is completely free, and you may produce video content with little more than a smartphone or a simple camera. As a result, it is an excellent low-cost option for small businesses.

Branding: YouTube offers a popular platform to showcase your business’s brand, values, and personality. You can create unique and engaging content that helps to establish your brand identity and connect with your audience.

Traffic: YouTube videos can be embedded into websites and shared on social media platforms, increasing traffic to your site and other online channels.

Analytics: YouTube provides valuable analytic data that can help businesses understand their audience better, including demographics, engagement rates, and traffic sources.

Revenue: Businesses can monetize their YouTube content through ads, sponsorships, and merchandise sales, which can provide an additional source of revenue.

But what are the cons?

There are some potential cons to using YouTube as a business platform. Here are a few:

Platform Dependence: Relying only on YouTube as your primary channel can be problematic because it is a third-party site over which you have no control. Changes to YouTube’s regulations or algorithms might have a significant impact on your business.

Revenue Sharing: While you can monetize your YouTube channel through ads and sponsorships, YouTube takes a 45% cut of your revenue. This means you have less control over how much money you make from your content.

Competition: The competition on YouTube is fierce, and it can be challenging to stand out among the millions of other content creators on the platform. This means that it can take a long time to build a substantial audience and grow your business.

Content Restrictions: YouTube has strict guidelines around the type of content that can be published on the platform. If your business’s content doesn’t adhere to these guidelines, your channel may be demonetized or even removed.

These are just a few of the potential cons of using YouTube as a business platform. However, with careful planning and strategy, many businesses have been able to build successful brands on the platform.

What do I need to know to prepare for using YouTube?

You’ve probably gathered by now that a well-managed YouTube channel can be a splendid platform to engage with your target audience, create leads, and increase sales. But, with so much competition out there, how can you stand out? Here are some tips to help you begin.

Start with a plan. To be successful on YouTube, you’ll need a plan. Start by setting goals and figuring out what your audience likes. Establish a schedule and experiment with different types of videos to see what works. Create engaging content that’s informative, entertaining, and authentic. Use humour, storytelling, and visuals to keep viewers interested. With a smart strategy, your YouTube channel can help your business grow.

Craft compelling content and maintain a regular posting schedule. To do well on YouTube, you must develop engaging content and share it consistently like you would for any other social media platform for your brand.

Posting on a regular schedule keeps your audience coming back for more and helps the YouTube algorithm. Create and maintain a content calendar with high-quality content that fits your brand. Consistent posting attracts new viewers and builds a loyal audience. With engaging content, consistent posting, and a solid audience, you can promote your channel and grow your presence on YouTube.

TIP: To ensure your content is consistent from the get-go, consider making 5-10 videos before you begin posting.

Promote your channel. To get more views and attract new viewers to your YouTube channel, you need to promote it. Before you promote, make sure your content is consistent, high-quality, and matches your branding. You can promote your channel by cross-promoting on social media, collaborating with other creators, and using targeted advertising.

Interact with your audience. By creating a rapport with your viewers, you can begin building a loyal group of followers on YouTube. Interacting with them is one of the most effective ways to achieve this. And finally, remember to always be genuine, engaging, and responsive.

Over to you!

Are you ready to take your business to the next level with YouTube? YouTube is an excellent tool for getting your organization’s name out there, building trust, and engaging with customers. When done effectively, it may also be a powerful tool for reaching, informing, and entertaining new audiences.  So, if you’re ready to expand your business and a larger online presence, consider giving YouTube a try!

Written by: Jennifer Hanford, MYOB Blogger

What’s New on the Social Media Scene?

What’s New on the Social Media Scene?

Social media has become a familiar aspect of our daily lives, with billions of people using it to connect with friends and family, share their photos, thoughts, and experiences, and discover new information. Over the past few years, the rise of social media platforms such as Facebook, TikTok and Twitter have occasionally raised concerns about data privacy, censorship, and algorithmic bias.

As a result, an increasing number of people have begun to look for other independent social media channels as a substitute. The following are some of the most recent independent social media channels to emerge. Maybe you’ve heard of one or all of these.


Mastodon is a decentralized microblogging platform that operates on an open-source model. It was created in 2016 as an alternative to centralized social media platforms like Twitter, and it has gained recent popularity among users who prioritize privacy and control over their own data.

Mastodon works on a federated model, which means that users can create their own servers (called “instances”) and connect with users on other instances. Each instance has its own rules and moderation policies, allowing for greater flexibility and diversity of content compared to centralized platforms. However, users can still interact with each other regardless of which instance they are on.

Mastodon’s interface is similar to Twitter’s, with a timeline-based feed and a character limit for posts (500 characters). Users can follow other users, post updates (called “toots”), and engage with content through likes, comments, and boosts (which are like retweets).

Mastodon prioritizes user privacy and gives users complete control over their data and content. Users, for example, can choose whether to make their profiles and “toots” public or private, and they can export their data at any time. Mastodon also includes powerful moderation tools, such as the ability to block or mute other users, report inappropriate content, and create custom filters.

Overall, Mastodon offers a decentralized and privacy-focused alternative to centralized social media platforms, with a familiar interface and flexible moderation policies.


Spoutible is a new social media platform that went live on February 1, 2023. Spoutible’s goal is to be an attractive Twitter alternative that provides its users with a safe space for dialogue and debate free of harassment and misinformation. Spoutible is powered by Bot Sentinel, which uses machine learning and artificial intelligence to track Twitter accounts and provide accurate information on targeted disinformation, harassment, and toxic trolling.

The following statement, which can be found on the platform’s Community Rules & Policies page, best expresses the founder’s intentions:

“Spoutible’s goal is to allow users to “spout off” in a safe, civil, and fun environment. Our rules and policies are designed to protect the community from harassment, threats, disinformation and platform manipulation. Different perspectives and ideas are welcome on Spoutible, but harassment, threats, and intimidation are not.”

Spoutible is like Twitter in that users can post “Spouts,” send direct messages, create polls, and view trending topics. One of the many appealing features of this platform is that its users’ data, including direct messages, is encrypted, contributing to a feeling of security when using the platform. Spoutible also has a rating system for each account that notifies users if an account has engaged in harassment or bot behavior. Brands, celebrities, journalists, politicians, and other notable accounts display a blue verification checkmark on the platform.

Spoutible does not support video posting or have an app for iPhones or Androids yet, but these features are on the way – possibly even this month! Spoutible’s challenges include building the technology infrastructure to support the platform and its traffic, expanding its user base in a competitive social media industry, and avoiding the site from becoming an echo chamber devoid of spirited debate.


BeReal is a new social platform that encourages authenticity and self-expression. It is designed to help users build relationships with others and foster a sense of community. Every day at a different time, everyone is notified simultaneously to capture and share a photo in two minutes, making it a new and unique way to discover who your friends really are in their daily life.

The platform provides special tools, such as private chatrooms and content curation, to help users connect with like-minded individuals quickly and easily. It also helps track how people interact with the platform to make it more enjoyable.

BeReal encourages users to express themselves and develop meaningful relationships with others. It tracks how active and connected people are in the community to improve the platform for everyone.

What might these platforms mean for businesses in the future?

As more people expand their interests in independent social media platforms, channels such as Mastodon, Spoutible, BeReal, and others are likely to grow in popularity. For businesses, this presents both challenges and opportunities.

On one hand, businesses may need to shift their marketing strategies to target users on these new platforms. On the other hand, these platforms may offer unique opportunities for businesses to connect with audiences in more authentic and meaningful ways.

For example, BeReal’s emphasis on community building could be a valuable channel for businesses to engage with consumers and build brand loyalty.

Over to you

The growth of independent social media platforms indicates an increased need for alternative platforms that emphasize community, authenticity, and, most importantly, user privacy. Businesses must adapt and innovate as these platforms develop to reach their target consumers and remain relevant.

MYOB is committed to staying current with social media trends and how they affect our clients and their followers. Visit our website or call us at 519-657-4283 to learn more about our social media services and which options are best for you and your business.

Written by: Jennifer Hanford, MYOB Blogger

The Impact of Social Media On Mental Health

The Impact of Social Media On Mental Health

Social media has become a significant part of our everyday lives. It allows us to stay in touch with friends and family, keep up with current events, express ourselves, and more. But despite all its benefits, social media can also have a negative impact on our mental health.

What kind of influence does social media have?

Whether you’re new to social media or have been using it for a while, you’ve probably heard a lot about its potential negative impact on mental health.

For example, social media provides numerous ways to compare yourself to others. People tend to present flawless versions of their lives on social media. Virtually, they can showcase their greatest accomplishments and carefully curated photos. When others believe their lives aren’t as perfect as those of their “friends,” it can lead to feelings of loneliness, inadequacy, depression, anxiety, and low self-esteem.

Social media can also contribute to the development of addictive behaviors. Spending too much time scrolling through social media feeds can interfere with daily activities and responsibilities, leading to sleep disruption, decreased productivity, and increased stress levels. Additionally, the constant need for validation and attention from likes, comments, and followers can lead to an unhealthy obsession with one’s online presence.

Despite these undesirable effects, there are ways to reduce the negative impacts of social media on our mental health. Here are a few suggestions:

  1. Set boundaries. Limit the amount of time you spend on social media each day and avoid checking your accounts before bedtime to prevent disrupted sleep patterns.
  2. Be mindful of your content. Consider the impact your posts may have on others and avoid sharing content that could be hurtful or triggering.
  3. Take breaks. If you find yourself becoming overwhelmed or stressed, step away from social media for a while and engage in other activities.
  4. Connect with friends and family in real life. Spending time with loved ones can help counteract the negative effects of social media and improve your overall mental health.

The flip side – social media’s positive effects

Despite the common perception that social media only negatively affects our mental health, it can actually have positive effects when used appropriately. Let’s take a closer look at how social media can enhance our mental well-being.

#1. Connection and Support

One of the most significant benefits of social media is its ability to connect us with others. Social media provides opportunities to maintain relationships with friends and family, form connections with individuals who share our interests and passions and even join online groups and forums that offer encouragement and support. For those who are facing mental health challenges like anxiety, depression, or stress, this sense of connection and support can be of great benefit.

#2. Raising Awareness and Breaking Stigma

Social media continues to play a significant role in raising awareness about mental health and reducing stigma. Individuals and organizations are using social media to make discussions about mental health more common and acceptable by sharing personal experiences, information, and resources. As a result, more people are seeking help and support for their mental health needs, along with more open and accepting conversations about mental health.

Bell Canada’s annual campaign, Bell Let’s Talk, is one of the most well-known, and it aims to raise mental health awareness and reduce the stigma associated with mental illness.

#3. Access to Resources and Information

Social media offers convenient access to a wealth of information and resources related to mental health. From educational content such as articles and videos to online therapy and support groups, the internet is full of resources that can help enhance our mental well-being. With a few clicks, we can access information, support, and resources that can aid in improving our understanding and management of our mental health. Organizations like London’s MLHU have been able to get important health updates out to masses of people, as we saw during the pandemic.

#4. Creative Outlet

Finally, social media can provide a creative outlet for people who wish to express themselves. Through platforms such as writing, photography, and art, social media lets us share our interests and hobbies with the world. This can especially benefit those coping with mental health challenges since it offers a distraction from negative thoughts and a positive means of expression.

Over to you

While social media can be a powerful tool for connecting and self-expression, we must be aware of its potential impact on our mental health. We can minimize the negative effects of social media while reaping the benefits by setting boundaries, being mindful of our content, and seeking real-life connections.

Written by: Jennifer Hanford, MYOB Blogger

Marketing Myths and Why You Need to Nurture Your Relationships

Marketing Myths and Why You Need to Nurture Your Relationships

Why is marketing important? A primary benefit of marketing for your company is that it engages customers (current and potential) and helps them decide whether to purchase your goods or services. Without marketing, your potential customers may never know about your business.

Even though marketing is crucial, business owners frequently slash it first when recessionary worries are pervasive. You might be surprised to learn that reducing your marketing spending during a downturn is one of the worst things you can do for the long-term success of your company. You are putting your company at risk of losing market share, even if it might initially seem like the appropriate decision.

Let’s dispel a few of the most widespread myths about marketing.

#1. I don’t need to do any marketing because I’m so busy and have plenty of clients already.
This is a myth because marketing must be consistent, and the pendulum can swing the other way at any time. For example, if your primary marketing strategy involves billboards, don’t suddenly disappear! Consider your current strategy – are you mostly online or in printed marketing material? If you are investing in a good social media program, remember that social media is all about connecting and staying connected. This is a social marketing strategy and effective to keep and grow relationships.

Think of it this way. You’re too preoccupied to socialize right now. But what about in 6-12 months when you aren’t as busy? Without nurturing and connecting, your relationships will have faded, and you’ll be scrambling to re-establish yourself in the minds of your customers, spending a lot of time (and money) trying to reconnect.

#2. I need to save money, and marketing is an unnecessary expense.
Marketing is more than just an expense. It is a primary source of revenue for most successful companies. One of your company’s objectives is to generate a certain amount of revenue.

During a recession, it is more important than ever to remember that loyal customers are the most reliable and long-term source of cash flow and organic growth. Marketing is not an option; it is a priceless “expense” that is a must for helping to continue generating revenue.

If you spend your marketing dollars wisely and consistently, you will always be the first business that comes to mind when a customer needs your products or services. If you reduce your marketing, someone else’s business will be the first to come to mind. When something is out of sight, it is out of mind.

#3. I have my own website. Someone will find me if they want to.
Ask yourself these questions: How will people find you if you only have a URL and a website? How do you get people to visit your website? SEO alone will not result in a sale. You must have an online presence in more than one location – the internet is a traffic jam.

As we mentioned in a previous blog post, social media provides a ton of opportunity for engagement, allowing you to rapidly react to and reply to customer comments and queries, as well as urge followers to visit your website for more information. Using social media to enhance the human aspect of your business generates an emotional connection, which builds relationships and nurtures trust and loyalty.

#4. For referrals, I only need word of mouth.
Without a doubt, word-of-mouth marketing has numerous benefits. When satisfied customers enthusiastically recommend your company to their friends and family, it helps grow your business.

It’s crucial to keep in mind, however, that many people in today’s culture conduct their own research before even contacting a service provider or making a purchase! Marketing plays a significant role in increasing customer satisfaction as well as boosting awareness and loyalty for your company.

It is beneficial to align good customer service with your marketing efforts to achieve your company’s long-term objectives. Excellent customer service may encourage someone to leave an online review and getting more positive reviews increases a company’s credibility. Remember, much of today’s “word-of-mouth” happens online!

Social media marketing is invaluable for boosting your business’s reputation as well. Simply listening and responding to posts about your company on social media can help you improve customer satisfaction. Businesses that communicate with their customers can increase customer loyalty.

#5. I can handle it myself.
You realize the necessity and value of marketing. However, most people believe that social media is as simple as creating an eye-catching post. Be warned: this is just the tip of the iceberg.

Customers may stop following your social media profiles if you don’t create engaging and unique content. A good mix of blog posts, videos, GIFs, customized graphics, and curated content (content from reliable sources that you want to share) will keep your content fresh and engaging. Your content should be closely related to your overall marketing goal.

Many businesses struggle to create engaging content that reaches their target audience consistently. To promote your products or services, build a community within your target audience, and drive traffic to your website, it takes time and patience to thoroughly research and then create or curate content for social media platforms. An effective social media marketing plan should involve strategic planning, proofreading, and editing before any content goes out on your social media platforms. Choosing which platforms to publish on should also be researched.

We can help you develop and execute a social media plan that works for your business. For more information or contact us online. We’d be happy to email you our guide to planning your social media strategy.

Over to you

A recession can be worrisome, especially for small businesses. However, it can also provide a unique opportunity for them to focus more than ever on their marketing strategy and gain a competitive advantage. Those companies that continue to market themselves during a recession will remain at the top of the minds of their customers. When customers require immediate assistance, they’ll know where to go.

Written by: Jennifer Hanford, MYOB Blogger