Social media provides a great way of connecting with potential clients and customers. However, if you don’t know where to begin, the task can feel overwhelming. It’s important to start off by figuring out your business’s target audience. For example, who would benefit from your services the most, and how old are they? Once you establish the target demographic, you can make decisions about the best social media platform for communication.
Communication can start with monitoring the feedback received from customers on your social media pages. Thank them for taking the time to reach out. If you receive negative feedback, reach out to them personally, and ask what you can do to improve the situation. This is also an opportunity to ask clients and customers what they like about the services you have to offer, and ask questions to encourage engagement with your business.
Once you have established client and customer connections, it’s important to maintain them. Always follow up on customer feedback. If you haven’t heard from a customer in a while, don’t be afraid to reach out and ask how they’ve been; as well as giving them a brief update on services they might like to use in the future.
At MYOB, we manage communication for our clients. We’ve been growing their social media to multiple platforms to expand the reach, crafting their monthly newsletters to provide business updates during COVID-19, and refreshing their websites to ensure messaging is strong and consistent throughout. We’d love to hear some of the ways you’re connecting with customers at this time. Tag us on social media @MYOBVA on Twitter, Instagram, and Facebook to share your stories!