The Rise of Micro-Influencers and What It Means for Brands
Forget the flashy stuff—authenticity is what matters most. This explains the increasing popularity of micro-influencers and why brands of all sizes are investing in them. For small business owners, micro-influencers offer a cost-effective way to reach highly engaged...
Building Your Personal Brand on LinkedIn: A Small Business Owner’s Guide
If you’re running a small business, chances are you wear a dozen hats every day: sales, marketing, customer service, maybe even IT when the Wi-Fi goes down. With so much on your plate, it’s easy to overlook one of the most powerful tools you already have at your...
Strategic Applications of QR Codes for Your Business
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...
Decoding Social Media Analytics: How to Know Your Efforts Are Working
Simply posting content isn't enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren't just abstract...
Social Media Crisis Management for Small Businesses
Running a small business is a whirlwind, isn't it? You're juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this incredible tool...
AI Fizzle: Understanding Customer Disappointment and Strategies for Improvement
Picture this: You're scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that misses the...
The Advantages of Blogging for Small Businesses (and How to Do It)
I remember when I wrote my very first blog post in 2013. At the time, I knew absolutely nothing about SEO or keyword research… I was basically writing just to write. I knew that I wanted to earn money through writing, though. I’ve never been crazy about the idea of...
Forget the Phone—Your Customers Are Talking on Social Media
Imagine yourself as a small business owner who is dedicating all of your energy to developing a service or product that you firmly believe in. You've finally launched, and the initial buzz is exciting. Then, you see it—a negative comment on your latest Instagram post....
Outdated Information Could Be Costing You Customers! Here’s How to Fix It
Consider the following situation... You are a small business owner eagerly awaiting customers after a long weekend. You've stocked up on supplies, your team is ready, and you're eager to start the week. But as the morning progresses, you notice that very few customers...
Black Friday: A Canadian Perspective
Remember when Black Friday used to be just a distant American shopping frenzy? We'd see the ads, drool over the deals, and then head south of the border to snag those elusive bargains. But times have changed, and so has the Canadian shopping landscape. Now, Black...