Outdated Information Could Be Costing You Customers! Here’s How to Fix It
Consider the following situation... You are a small business owner eagerly awaiting customers after a long weekend. You've stocked up on supplies, your team is ready, and you're eager to start the week. But as the morning progresses, you notice that very few customers...
Black Friday: A Canadian Perspective
Remember when Black Friday used to be just a distant American shopping frenzy? We'd see the ads, drool over the deals, and then head south of the border to snag those elusive bargains. But times have changed, and so has the Canadian shopping landscape. Now, Black...
Holiday Social Media: A Gift for Your Business
Imagine this: It’s the beginning of November, and you’re getting in the mood for Christmas. The air is crisp, the decorations are appearing in the stores, and everyone is getting in a festive mood. You're sitting at home, cozy and warm, scrolling through your...
How Canadians Are Navigating the News Void on Meta
Imagine waking up one morning and finding your favourite news sources—the ones you've always relied on for daily updates—suddenly vanished from your Facebook and Instagram feeds. That's exactly what happened to millions of Canadians when Meta, the parent company of...
The Social Media Cocktail Party: Which Platform is Your Type?
Imagine yourself at a bustling cocktail party. There's a mix of people: the life of the party, the quiet observer, the professional networker, and the social butterfly. Each person has a unique personality, and you're drawn to some more than others. Similarly, social...
Why Your Business Should Consider Sending e-News
Are newsletters still relevant in the age of social media? Absolutely! While platforms like Instagram and TikTok have become popular for quick updates, newsletters offer a unique advantage: direct communication with your audience. With newsletters, small businesses...
GOSSIP! Have you heard?
As small-business owners operating in the fast-paced world of social media, our platforms serve as an essential avenue for connecting with our target audience, sharing our stories, and promoting our products or services. With so much information out there on the...
The Power of YouTube for Small Business Owners
Remember when YouTube was just a place for funny cat clips and DIY tutorials? Those days are long gone. Today, it's a massive platform, surpassing even traditional TV in terms of viewership. In fact, more people are tuning into YouTube on their TVs than Netflix,...
The Impact of the “Dumbphone” Trend on Digital Marketing
An increasing number of individuals, particularly young adults, are opting for basic 'dumbphones' over smartphones for their simplicity and minimal features. While some may view this trend as a digital detox movement primarily centered on child safety, it carries...
Behind the Scenes of Social Media Management
Mind Your Own Business began in 2011 as a virtual assistant company. Social media for business was in its infancy and only a few clients requested social media management for Facebook and Twitter. In July of 2018, Emily Leye joined the MYOB team as Social Media...