This week, we are back with the second part of our business tips for startups series! In the first part of our series, we went through three key points to think about as you start your new business: finance, marketing plans, and websites. ( In this article, we’ll go over three more critical aspects for launching a successful startup.

These three additional tips will assist you in making your business a success:

1. SWOT Analysis of competitors

Regardless of the type of business you start, one thing is for certain: there will be competitors. Even if no other business is selling exactly what you intend to sell, there are likely other products or services that your target customers are currently using to meet their needs. To be successful, you must research your competitors and learn as much as you can about what they sell and how they sell it.

Before implementing any new strategy, it is important to evaluate your current position. From there, you can consider where you want to go, how you intend to get there, and what obstacles may arise.

To determine these things, a thoughtful SWOT Analysis of your competitors could be revealing. What is a SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats; a SWOT Analysis is a method for evaluating these four aspects of your competitors.

2. Staffing

When it comes to hiring, startups face unique challenges. Finding the right people is a challenge that every business, whether established or new, faces. However, the people you need to hire for your startup will require a specific skill set to advance your business to the next level – yet you may lack the funds to attract the right people through the usual channels used by large corporations. It’s going to be an ongoing balancing act between having confidence in your company’s growth and spending the cash it takes to acquire and retain good talent.

Startups are also frequently faced with the decision of whether to hire permanent full-time employees or independent contractors. There are pros and cons to both, so which approach is best for you? This decision is likely to be influenced by your startup’s requirements and available budget. The primary distinction between contractors and employees is that contractors work for themselves, provide their own equipment and have other clients. If you hire your own employee, on the other hand, you are responsible for managing and paying additional overhead costs such as CPP, EI, statutory holidays and vacation pay. Furthermore, there are critical filings and remittances required to be paid to Canada Revenue Agency.

If you’re ready to hire, be sure go over your startup’s budget and priorities to make the best hiring decision for your team!

3. Lining up your professional support team

Hiring professionals to help your startup makes a lot of sense, especially when you are just getting started. Although a support team – which includes, but is not limited to, an accountant, attorney, consultant/coach, and bookkeeper – is not required to launch a startup, having access to their expertise is beneficial in getting your startup set up correctly and supporting continued growth. For example, most new business owners are unfamiliar with the legal and financial matters that must be addressed for their startup to succeed. You can, of course, do research and attempt to learn on your own, but doing so will take valuable time away from your primary responsibilities – starting and growing your business! Plus, having access to qualified professionals you can count on helps you to confidently focus on other elements of your organization.

Are you ready to get started?

Startup owners who wish to be successful must be able to adapt to changing circumstances, keep a healthy balance, and surround themselves with the right people. We hope you find these suggestions helpful, and we wish you luck as you begin your journey down a new path! If you need us, we are here for you – call or contact us and let us know how we can help.