Are you considering hiring someone outside of your company to run your social media accounts? It’s no secret that one of the most important marketing platforms for companies nowadays is social media. However, it is important to understand that social media management is much more than just making a pretty Facebook post.

As a small business owner, you may have the know-how for comprehensive social media management and believe you’ll save money by doing it yourself. However, you may soon discover just how time-consuming it can be to maintain a strong online presence that consistently gets results. Outsourcing, it turns out, helps many business owners save money and time, allowing them to focus on their areas of expertise.

Here are some reasons to consider outsourcing your social media management.

1.   It’s their job to make your content look good.

When you outsource social media marketing, your partner will work closely with you to develop and plan out your content and advertising strategy. Since they understand the multiple nuances of social media marketing, as well as the current social media landscape, they can offer you a more well-rounded and effective content plan.

When you own a business, you may be so close to it, that your ability to see things objectively is biased. An outsourced social media partner can look at your brand through the eyes of a customer and provide a fresh perspective for your content.

2.   They have the tools and systems in place to achieve results.

Your social media partner has access to the most relevant and efficient social media marketing resources. They also know how to boost your Google rankings by optimizing SEO in blogging and other web content.

The vast array of tools available for everything from writing to graphic design to promoting social media content is overwhelming. As a business owner, do you want to invest the time and money to research and learn how to use these tools yourself? Outsourcing this part of your business will give you peace of mind because you’ll know it is being done properly and effectively.

3.   Get things done without having to juggle everything on your own.

When was the last time you had some “just-for-me” time? If you are running your own business, it’s probably safe to say it has been too long, especially if you’re devoting the majority of your energy to achieving success and fulfilling your dreams.

Having time to relax and recharge is essential for coming up with new ideas and building your business. Participating in hobbies and activities you enjoy is another great way to mix up your daily routine. Plus, stepping away from work helps to free up your mind to better cope with challenges that may arise within your business. So, go ahead and outsource some of your work – your physical and emotional well-being will reap the benefits!

Are you ready to learn more about outsourcing?

Although social media management takes time and energy, you won’t need to pass up the opportunity to get involved in it. At MYOB, managing social media networks and engaging your customer base is one of our areas of expertise.  We understand that your business is unique, and the voice of your social media should reflect that. When you’re ready to get started, we will be here to help and to talk about the options that are right for you!