In today’s digital age, YouTube is no longer just a platform for entertainment and fun — it is now a powerful tool for businesses to increase visibility and build their brand. With nearly two billion monthly active users and the highest engagement rate out of all social media channels, YouTube has the potential to transform any business. From developing custom content to creating engaging campaigns, YouTube is an invaluable asset for any business looking to increase its reach and visibility.
Creating unique and powerful YouTube content may feel intimidating for small businesses that lack funds or professional equipment. It is not that difficult to learn how to create enticing content, though. Small businesses can create engaging videos by utilizing resources such as storyboards, scripting, editing, and design fundamentals. Leveraging YouTube to expand your business and establish yourself as an expert in your industry is certainly achievable, much like it has been for countless others.
How can YouTube help my business?
YouTube can be a valuable tool for businesses of all sizes and industries. Here are some of the ways that businesses can use this platform:
#1. Marketing and Branding: YouTube provides a powerful platform for businesses to create and share videos that promote their products or services and reinforce their brand identities. They can additionally optimize their reach and attract a broader audience by incorporating relevant keywords and tags.
#2. Customer Engagement: By creating videos that provide information or entertainment, businesses can engage with their customers and build a community around their brand. This can lead to increased customer loyalty and repeat business.
#3. Education and Training: Businesses can use YouTube to create and share instructional videos that help customers learn how to use a product or service. Videos can also be created and used for training staff on new processes or procedures.
#4. Sales: Some businesses use YouTube to showcase their products or services in action, which can help potential customers understand how they work and why they might be valuable.
#5. Recruitment: YouTube can be a helpful tool for organizations wanting to attract new employees by showing their corporate culture and values.
YouTube is used by many types of organizations, from small start-ups to major corporations. Here are a few examples of businesses that use YouTube (and how they use it):
- Beauty and fashion brands showcase their products, provide makeup tutorials, and share fashion tips.
- Technology companies demonstrate new products and highlight the latest advancements in their field. A great example of this is Verto360. Check out their YouTube channel for project profiles, and more on how they are building the future of construction – https://www.youtube.com/watch?v=fwTvmbJ8zko&t=4s
- Food and beverage companies display their products, share recipes, and provide cooking tutorials.
- Non-profit organizations raise awareness about their cause, share success stories, and attract donations.
- Educational institutions provide lectures, tutorials, and other educational content to students around the world.
- Consulting services. Check out how attorney, Leonard F. Baer, is using YouTube to share information about his service, SuddenlySolo1, which assists people who have recently lost a spouse or partner. Click here to watch his video that introduces SuddenlySolo1: https://www.youtube.com/watch?v=wuUI-qOqEsg&t=222s
The pros of using YouTube as a business.
There are various advantages for businesses that use YouTube in their sales and marketing toolkit, including the following:
Large Audience: YouTube has over 2 billion monthly active users, which means there is a vast potential audience for your business to reach.
Low Cost: Creating a YouTube channel is completely free, and you may produce video content with little more than a smartphone or a simple camera. As a result, it is an excellent low-cost option for small businesses.
Branding: YouTube offers a popular platform to showcase your business’s brand, values, and personality. You can create unique and engaging content that helps to establish your brand identity and connect with your audience.
Traffic: YouTube videos can be embedded into websites and shared on social media platforms, increasing traffic to your site and other online channels.
Analytics: YouTube provides valuable analytic data that can help businesses understand their audience better, including demographics, engagement rates, and traffic sources.
Revenue: Businesses can monetize their YouTube content through ads, sponsorships, and merchandise sales, which can provide an additional source of revenue.
But what are the cons?
There are some potential cons to using YouTube as a business platform. Here are a few:
Platform Dependence: Relying only on YouTube as your primary channel can be problematic because it is a third-party site over which you have no control. Changes to YouTube’s regulations or algorithms might have a significant impact on your business.
Revenue Sharing: While you can monetize your YouTube channel through ads and sponsorships, YouTube takes a 45% cut of your revenue. This means you have less control over how much money you make from your content.
Competition: The competition on YouTube is fierce, and it can be challenging to stand out among the millions of other content creators on the platform. This means that it can take a long time to build a substantial audience and grow your business.
Content Restrictions: YouTube has strict guidelines around the type of content that can be published on the platform. If your business’s content doesn’t adhere to these guidelines, your channel may be demonetized or even removed.
These are just a few of the potential cons of using YouTube as a business platform. However, with careful planning and strategy, many businesses have been able to build successful brands on the platform.
What do I need to know to prepare for using YouTube?
You’ve probably gathered by now that a well-managed YouTube channel can be a splendid platform to engage with your target audience, create leads, and increase sales. But, with so much competition out there, how can you stand out? Here are some tips to help you begin.
Start with a plan. To be successful on YouTube, you’ll need a plan. Start by setting goals and figuring out what your audience likes. Establish a schedule and experiment with different types of videos to see what works. Create engaging content that’s informative, entertaining, and authentic. Use humour, storytelling, and visuals to keep viewers interested. With a smart strategy, your YouTube channel can help your business grow.
Craft compelling content and maintain a regular posting schedule. To do well on YouTube, you must develop engaging content and share it consistently like you would for any other social media platform for your brand.
Posting on a regular schedule keeps your audience coming back for more and helps the YouTube algorithm. Create and maintain a content calendar with high-quality content that fits your brand. Consistent posting attracts new viewers and builds a loyal audience. With engaging content, consistent posting, and a solid audience, you can promote your channel and grow your presence on YouTube.
TIP: To ensure your content is consistent from the get-go, consider making 5-10 videos before you begin posting.
Promote your channel. To get more views and attract new viewers to your YouTube channel, you need to promote it. Before you promote, make sure your content is consistent, high-quality, and matches your branding. You can promote your channel by cross-promoting on social media, collaborating with other creators, and using targeted advertising.
Interact with your audience. By creating a rapport with your viewers, you can begin building a loyal group of followers on YouTube. Interacting with them is one of the most effective ways to achieve this. And finally, remember to always be genuine, engaging, and responsive.
Over to you!
Are you ready to take your business to the next level with YouTube? YouTube is an excellent tool for getting your organization’s name out there, building trust, and engaging with customers. When done effectively, it may also be a powerful tool for reaching, informing, and entertaining new audiences. So, if you’re ready to expand your business and a larger online presence, consider giving YouTube a try!
Written by: Jennifer Hanford, MYOB Blogger