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Strategic Applications of QR Codes for Your Business
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...
Decoding Social Media Analytics: How to Know Your Efforts Are Working
Simply posting content isn't enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren't just abstract...
Social Media Crisis Management for Small Businesses
Running a small business is a whirlwind, isn't it? You're juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this incredible tool...
AI Fizzle: Understanding Customer Disappointment and Strategies for Improvement
Picture this: You're scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that misses the...
The Advantages of Blogging for Small Businesses (and How to Do It)
I remember when I wrote my very first blog post in 2013. At the time, I knew absolutely nothing about SEO or keyword research… I was basically writing just to write. I knew that I wanted to earn money through writing, though. I’ve never been crazy about the idea of...
Forget the Phone—Your Customers Are Talking on Social Media
Imagine yourself as a small business owner who is dedicating all of your energy to developing a service or product that you firmly believe in. You've finally launched, and the initial buzz is exciting. Then, you see it—a negative comment on your latest Instagram post....