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Twitter Blue…And Beyond
Do you remember when Twitter was a trustworthy source for real-time updates on breaking news, politics, celebrity gossip, and personal opinions? Unfortunately, the once-loved site is currently undergoing changes that are raising doubts and sparking debates across the...
Customer Retention Strategies: Fostering Loyalty and Repeat Business
As a business owner, you probably already know that acquiring new clients is essential, but retaining your current clientele is equally important -- if not more so. As such, customer retention strategies are a must-have for fostering loyalty and ensuring repeat...
The Rebranding of Twitter: Does “X” Mark the Spot?
In a stunning strategic move, billionaire entrepreneur and CEO of Tesla and SpaceX, Elon Musk, has rebranded the popular social media platform Twitter as "X." This decision has sparked intense discussions across the internet. Every day, I see these and similar...
Harnessing the Power of AI for Small Business Success in a Digitally Driven World
Staying competitive in today's fast-paced business environment requires adopting and embracing technological advancements. Artificial intelligence, or AI, is one such innovation that has attracted increasing interest. While artificial intelligence (AI) was once...
Performative Allyship vs. Supportive Allyship: Why It’s Crucial to Understand the Difference
The concept of allyship has gotten a lot of attention in recent years. As a result, more businesses and individuals are expressing solidarity with traditionally underrepresented and even oppressed communities. However, there is a significant difference between...
Who Needs a Bookkeeper Anyway?
Is bookkeeping as easy as the TV ads make it out to be? The truth is, it's far from it. Those ads may be promoting user-friendly software, but don't be fooled into thinking that's all you need. In reality, bookkeeping requires a solid understanding of accounting...