Running a small business is a whirlwind, isn’t it? You’re juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this...
Remember when Black Friday used to be just a distant American shopping frenzy? We’d see the ads, drool over the deals, and then head south of the border to snag those elusive bargains. But times have changed, and so has the Canadian shopping landscape. Now,...
Every year, Canadians come together to celebrate the backbone of our economy: small businesses. Small Business Week—a dedicated time to recognize the countless entrepreneurs who drive our communities—is a testament to the resilience, ingenuity, and hard work of these...
You’ve probably heard the saying, “You never get a second chance to make a first impression.” Well, the same goes for your content. Your headline is the first thing people see. It’s the digital equivalent of a shop window. If it’s dull, people will walk...
Instagram serves a greater purpose than just being a platform for teenagers to share selfies and food pictures (though, admittedly, those can be enjoyable too). For businesses, Instagram can be a powerful tool for reaching new customers, increasing brand awareness,...
Have you ever scrolled through your inbox, excited about a potential customer inquiry, only to find a generic message from an unfamiliar company asking for a follow? We’ve all been there. It’s annoying, feels impersonal, and, frankly, reflects poorly on...
