Can you believe the holiday season is here already? It catches me by surprise every year. What’s not to love about this time of year, though? It’s a time of celebration, gift-giving, and festivities.
For businesses, this period before the holidays presents a prime opportunity to boost sales and engage with customers. However, with countless brands vying for a shopper’s attention, holiday marketing can become overwhelming. To stand out from the crowd and avoid holiday fatigue, it is essential to adopt effective strategies and consider the buyer’s perspective. Here are some tips and techniques to strengthen your holiday marketing efforts while being considerate of the holiday-weary customer.
#1. Plan Early and Strategically
The first step to a successful holiday marketing campaign is early planning. Start brainstorming and crafting your strategy well in advance, preferably several months before the holiday season begins. By planning ahead, you have time to create a cohesive and well-thought-out marketing plan that resonates with your target audience.
Not only does early planning give you time to craft a well-developed strategy, but it also allows for testing and adjustments. By starting early, you can test out different ideas and see what works best for your brand. This can save you time and money in the long run as you can make changes and improve your strategy before the holiday rush begins. Plus, with more time on your side, you can fine-tune your message and promotional materials to really capture the attention of potential customers.
Haven’t started planning yet? Don’t worry! These next few tips will help you still have a successful marketing season!
#2. Understand Your Audience
It’s essential to know your audience if you want to stand out during the holidays. Take time to understand their preferences, behaviours, and pain points so you can tailor your marketing messages to address their specific needs and shopping preferences. Personalization and relevance are crucial in making your brand memorable.
#3. Create Unique Content
Set yourself apart by crafting unique and engaging content. Develop content that tells a story, connects emotionally with the holiday spirit, and offers value to your audience. Utilize a variety of content formats like videos, infographics, image, and blog posts to capture the attention of different parts of your audience.
#4. Use Social Proof
Leverage the power of social proof to strengthen your holiday marketing. Display testimonials, reviews, and user-generated content that highlight the positive experiences of previous customers. Trustworthy endorsements can instill confidence in potential buyers and make your brand more credible.
#5. Offer Exclusive Promotions
Create a sense of urgency and excitement by introducing special holiday offers. Limited-time discounts, bundled packages, and loyalty rewards can attract and retain your customer base. Make sure to promote these offers across all your marketing channels.
The holiday season is the perfect time to show your customers how much you appreciate them. Consider offering exclusive seasonal promotions and personalized gifts to add a personal touch to your offers. Take advantage of the festive spirit and create a positive and joyful atmosphere for your customers. Spread joy and appreciation by emphasizing the significance they bring to your business and by reminding them of the fantastic offers awaiting them during this holiday season.
#6. Diversify Marketing Channels
Avoid relying on a single marketing channel to reach your audience. Instead, consider diversifying your approach. Email marketing, social media, content marketing, and online advertising, for example, will help you share your brand with more people. Each channel serves a unique purpose, and a multi-channel approach can maximize your reach.
#7. Be Mindful of Holiday Fatigue
‘Tis the season to be jolly – but also a bit overwhelmed with all the holiday marketing! Fear not, there’s a solution: spice up your promotions with these tips!
Gradual Build-Up: Start easing your customers into their holiday spirit by commencing your marketing gradually. Avoid overwhelming them with constant holiday-themed content from early November.
Create Valuable Content: Make your holiday content stand out by not only promoting sales, but also providing meaningful value to your audience. Serve up helpful holiday tips, creative DIY ideas, and inspiring stories that will captivate them.
Segment Your Email List: Not all customers want to see holiday promotions right away. Segment your email list and send holiday-related content to those who have shown interest in the past.
Create a Sense of Exclusivity: Develop a sense of exclusivity with early access to holiday deals or special promotions for your loyal customers. This approach can engage and reward your most dedicated clientele.
Over to You
Holiday marketing can be a great chance to connect with your audience and increase sales. To stand out and avoid overwhelming your audience, plan carefully, know your customers, make unique content, and use various channels. Most importantly, consider your customers’ needs and provide valuable content. This way, your holiday marketing will engage your audience and make a positive impact.
At MYOB, we have experience and expertise in managing social media and creating content. We can bring all your marketing campaigns to life, no matter what time of the year. Are you ready to learn more about what we can do for your organization? Contact us today!
Written by: Jennifer Hanford, MYOB Blogger
Today’s business owners must navigate a complex network of platforms in the ever-changing world of social media. Each network has its own guidelines and target audience. Additionally, the platforms are constantly evolving. While sites like Facebook, Instagram, and Twitter are well-known for promoting businesses, it may be a good idea to check out Reddit as an additional option.
Let’s explore some of the different aspects of Reddit and whether businesses have a place on this fascinating platform.
Hint: The Short Answer Is Yes!
The short answer is a resounding yes; businesses do indeed have a place on Reddit. Reddit has become a popular and influential social media platform, with over 57 million daily active users as of December 2022. (Source: statista). The network is well-known for its different communities, known as subreddits, that cater to a broad spectrum of interests. Subreddits can offer businesses a one-of-a-kind opportunity to connect with potential clients who are genuinely interested in their products or services.
Why Would a Business Want to Be on Reddit?
There are several compelling reasons why businesses should include Reddit in their social media strategy:
- Diverse Audience: Reddit’s user base is diverse in terms of demographics and interests, making it a perfect platform for reaching many people.
- Authentic Engagement: In contrast to other platforms, Reddit members place a premium on transparency and authenticity. Businesses that engage in honest and transparent communication can generate trust and a loyal following.
- Reddit is well-known for its ability to make material go viral. A well-received post can garner a lot of attention, potentially leading to an increase in website traffic and/or sales.
- Market Research: Because Reddit offers a unique perspective on consumer interests and trends, it is an invaluable resource for market research and product creation.
How can a business be successful on Reddit?
It is imperative to acknowledge that success on Reddit cannot be guaranteed. As with implementing any marketing strategy, participating on Reddit requires a carefully planned approach. The following are some recommendations for organizations seeking to thrive on this platform:
- Be Transparent:Honesty and authenticity are highly valued on Reddit. When promoting products or services, you must be transparent about your affiliation with an organization and what it provides.
- Engage Genuinely:Actively take part in relevant subreddits, answer questions, and contribute valuable information. Avoid overly promotional behavior, as Reddit users tend to reject it.
- Create Valuable Content:Posts that inform, entertain, or inspire are more likely to gain traction. Focus on creating content that resonates with your target audience.
- Respect the Rules:Each subreddit has its rules and guidelines. Learn all the rules and stick to them to avoid getting banned or labeled as a spammer.
How Can Businesses Use Reddit for Social Listening?
First, let’s define social listening. Social listening, also known as social media monitoring, is the process of tracking and analyzing conversations, mentions, and trends on various social media platforms to obtain insights into public opinion, customer sentiment, and new trends. It’s essential to a company’s internet presence and reputation management.
Social listening is essential because it allows businesses to:
- Understand customer sentiments and feedback.
- Monitor brand mentions and reputation.
- Find emerging trends and market opportunities.
- Track competitor activities and consumer preferences.
- Improve customer service and engagement.
Reddit offers a unique and untapped resource for social listening. Here’s why:
- Candid Conversations: Reddit users often engage in frank discussions, providing unvarnished insights into their thoughts and preferences.
- Niche Communities: Subreddits cater to extremely narrow hobbies and industries, allowing marketers to zero in on their target audience.
- Real-Time Feedback: Businesses can receive real-time feedback and suggestions from potential customers by taking part in relevant discussions.
- Trendspotting: Reddit is a great place to spot new trends that can help inform business strategies and product development.
Over To You!
There’s no denying that businesses of all sizes and within different industries can do well on Reddit. The platform offers unique opportunities for engagement, market research, and social listening. By approaching Reddit with transparency, authenticity, and a focus on creating value for the community, businesses can unlock its vast potential as a valuable addition to their social media strategy. Reddit is not just a place for memes and viral content; it’s a dynamic platform where businesses can build meaningful connections and gain invaluable insights.
Are you a “Redditor”? What are your thoughts about using it for your business?
Written by: Jennifer Hanford, MYOB Blogger
Do you know what the internet is saying about you? Your online presence can be just as powerful as the words you say. Your digital footprint can significantly affect your reputation and success, whether you’re an individual or a business. As such, it’s critical to understand and monitor your digital footprint to ensure it accurately reflects the image you wish to present to the world.
Fortunately, it is never too late to start managing your online presence. Taking the time to cultivate a reputable digital footprint can help you achieve your personal and professional goals. It is important to remember that everything we post on the internet is permanent. By being mindful of what you post, you can create an online presence that reflects your best self and builds a positive reputation.
Here are eight things to consider as you grow your digital footprint and online presence.
#1. Do You Know What Your Digital Footprint Is Saying About You/Your Business?
Your digital footprint is the trail of information you leave behind as you interact with the internet. It includes everything from your social media profiles to your website and online reviews. But do you know what it’s saying about you or your business? Is it sending the right message? To find out, start by Googling yourself or your business.
#2. Who Does the Internet Say You/Your Business Are?
What do you find when you search for yourself or your company online? Are the search results accurate and positive, or are there misleading or outdated information? The internet’s perception of you or your business can shape the opinions of potential customers or staff. Overt personal opinions expressed online could create problems for you in the future.
#3. Would We Be Able to Find Your Birthday and Other Personal Information?
Are you feeling like your privacy is being invaded in our digital world? It can seem like your personal information is always just a few clicks away online. Luckily, there are steps you can take to protect your privacy and keep your data secure. Does a quick search reveal your birthday, where you went to school, your marital status, or even your personal preferences for music and movies? It’s essential to be mindful of the personal information you share online and to review your privacy settings regularly.
#4. SEO – Why Ranking Highly on Google Is So Important in Business
Search Engine Optimization (SEO) plays a vital role in your business’s online reputation. When potential customers look for the products or services your business offers, you’re going to want your website to show up at the top of the search results — the higher your Google rankings, the easier it is for people to find you online, which can lead to increased visibility and revenue.
#5. Do You Have Google Reviews?
Online reviews can heavily influence potential clients during their decision-making process. Do you have Google reviews for your business? Are they recent and positive, or do they need attention? You’ll want to monitor and respond to reviews regularly to build trust with your audience. After a positive customer experience, ask that customer if they would post a review for you.
#6. Do You Have Old Photos/Videos That Need to Be Updated or Removed?
Your online presence should reflect the current look of you or your business. If you have outdated photos or videos on your social platforms and website that are no longer relevant, it’s time to update or remove them. Old content can create confusion and give the impression of neglect or inactivity.
#7. Is Your Online Information Fresh, Current, and Up to Date?
Are you looking to make a great impression with potential clients? Accuracy is essential for your brand’s online success. Take the time to regularly check to ensure information about your business, such as operating hours, contact details, and addresses, is current and up to date.
Also, check that your website is up-to-date and displays the current year in the footer. An outdated online presence can give the impression of neglect or disinterest, leading to lost opportunities and customer frustration. On the other hand, keeping things fresh shows you’re actively maintaining your online presence.
Remember this: Your website and social media profiles are digital storefronts, and you should update and refresh them often to pique interest and keep visitors engaged. Posting fresh content and interacting with your audience demonstrates activity and engagement.
#8. When Was the Last Time You Posted on Social Media?
Consistency is key in the online world. A sporadic posting schedule can leave visitors wondering if you’re still in business. One way to stay active on social media is to create a content calendar and stick to a regular posting schedule. Doing so is a great way to maintain a professional online presence. If you need help with this, our social media team has years of experience!
Over to You.
As you can see, your online identity and digital footprint are valuable assets that require careful management. At MYOB, we understand the significance of keeping consistency with branding online. We begin by conducting an audit of existing channels before creating a new strategy with our clients while taking the time to review their digital footprints. If necessary, we invest in improving their online presence. The internet has a lot to say about you or your business, and it is essential to ensure that it is saying the right things.
Written by: Jennifer Hanford, MYOB Blogger
I personally enjoy following and engaging with various Facebook and Instagram pages from my favourite brands, local businesses, and influencers, as do many other avid social media users. Many people, however, are unaware of a whole world of activity happening behind the scenes.
Well, get ready — you’re in for a treat today! Let’s go behind the scenes together for a sneak peek of the intriguing world of business page management on Facebook and Instagram. We’ll reveal some hidden characteristics that may not be known about by individuals who follow us on social media.
Private/Direct Messages and Groups
One of the lesser-known features of business page management is the ability to send and receive private or direct messages. These messages enable seamless communication between the organization and its followers. Page owners can also create and manage various groups, such as neighbourhood, interest-based, or professional groups, which helps foster a sense of community and engagement among their followers.
In addition to private messaging and group creation, business page management allows page owners to schedule and publish posts in advance. This feature makes it convenient for pages to maintain a consistent presence on social media platforms and reach a wider audience at optimal times. Furthermore, analytics tools are available to track the performance of posts, groups, and overall page engagement, supplying valuable insights for improving content strategy and audience targeting.
Pseudonym accounts are user profiles created with a fictional or other name rather than the user’s real name. Since organizations are potentially interacting with people who prefer to remain anonymous on social media, they will need to figure out ways to balance respecting user privacy with maintaining authenticity on their pages.
On the other hand, individuals can feel secure about having the freedom to share their thoughts without worrying about criticism or reactions when using pseudonymous accounts. However, page owners should implement robust verification procedures to safeguard the credibility of their online community, as there is potential for misuse or fraudulent activities that can arise from anonymous communications.
Page owners should consider having control over who can access their content. They can limit access to specific people or groups to ensure their content is seen by the proper people while also respecting privacy concerns.
Businesses can further improve their control over information access by putting robust security measures in place, as well as using encryption technology. Additionally, they may react to shifting privacy laws and maintain a secure environment for their content by routinely checking and adjusting access permissions.
Business page managers have the authority to set security parameters and decide who is allowed to post, tag, and perform other actions on their page. These settings help protect the page’s integrity and prevent spam or unwanted content.
Additionally, they can also monitor and moderate the comments and messages received on their page to ensure a positive user experience. Using these security measures helps to support a professional online presence and foster a safe environment for their audience.
Insights and Analytics
Facebook and Instagram supply insights and analytics that are among the most valuable tools for page managers. These analytics offer a comprehensive overview of the page’s performance, including reach, engagement, and demographic data. The data is typically accessible by the page’s administrator, which gives them valuable insights for strategy refinement.
By analyzing reach and engagement metrics, brands can understand the effectiveness of their content and make data-driven decisions to optimize their social media presence. Demographic data that is gathered allows organizations to target their audience effectively so they can better tailor their marketing efforts to reach the right people at the right time.
Hidden Likes Count
Recent changes on Instagram (and maybe Facebook for some pages) include the option to hide the number of likes on posts. Business page administrators still have access to them, though.
By hiding the number of likes, Instagram is helping to reduce the pressure and anxiety associated with seeking validation through likes. This change also allows users to focus more on the content itself, which helps foster a healthier online environment where meaningful interactions take precedence over popularity metrics.
Privacy Settings of Your Followers
The privacy settings of your followers play a significant role in what you can see as a business page manager. Some followers may choose to share your posts publicly, while others may restrict their content to a more private audience. Understanding these settings helps businesses customize content to meet their followers’ preferences and privacy concerns.
By understanding the privacy settings of your followers, you can ensure that your content reaches the right audience and resonates with them. This knowledge allows page owners to create more targeted and personalized marketing strategies, ultimately improving engagement and building stronger relationships.
Over to You
As you can see, the world of business page management on Facebook and Instagram is a multifaceted realm filled with powerful tools and hidden gems. It’s not just about posting content; it’s about crafting a tailored, engaging experience that respects individual preferences and fosters lasting connections.
So, as you continue your journey in the fascinating world of social media, remember that there’s always more beneath the surface. And, if you are a page owner or social media manager, it’s important to remember the value of staying informed and adapting to the evolving landscape. You’ll be better equipped to manage this dynamic environment and meaningfully interact with your audience.
As social media managers, our MYOB Inc. team is fully equipped to help you navigate the world of social media for your business.
Written by: Jennifer Hanford, MYOB Blogger
Are you ready to meet the newest stars of the digital age? “Petfluencers” are taking the internet by storm, and their adorable antics have made them beloved by millions around the world. From cuddly cats to playful pups, these social media sensations are sure to put a smile on your face – and possibly help your business grow!
“Petfluencers,” which is short for “pet influencers,” are beloved pets who have their own social media profiles, dedicated fan bases, and substantial online engagement. From an Instagram-famous French Bulldog to a Twitter-famous parrot to a TikTok-trending cat, these and other fascinating animals are competing to attract brand attention and sponsorships.
Do you remember Tardar Sauce… aka Grumpy Cat? At the time of her passing in 2019, she had reached a net worth of $100 million! She was a petfluencer before the concept took off. So, although our pets are guaranteed to bring love, joy, and companionship into our lives… they may also have the potential to become superstars!
Let’s dive into the fascinating rise of petfluencer marketing and what it means for brands in today’s fast-paced digital landscape.
The Petfluencer Phenomenon
It is no secret that petfluencer marketing has seen a surge in popularity. A huge factor in this involves pet adoptions, which have increased significantly since the beginning of the pandemic. In 2022, more than 73% of households in Canada owned a pet, with 54% of Millennials calling themselves “pet parents.” (Source: https://petkeen.com/pet-ownership-statistics-canada/).
In recent years, pet ownership has the potential to become a financially rewarding endeavour, with some petfluencers earning upwards of $15,000 per post. This is likely due to the undeniable fact that pets are far more adorable than their human counterparts! The competition is heating up, though… nearly a quarter of pet owners are now attempting to transform their animal companions into social media celebrities.
This rise in petfluencer marketing has also presented a unique opportunity for brands to better connect with their customers. By taking advantage of the bond between pet owners and their companions, brands can create content that resonates and produces meaningful results. The best part? Petfluencer marketing is a powerful tool that does not require a large budget, making it an appealing option for businesses of all sizes. As the digital world continues to evolve, petfluencer marketing has the potential to remain an essential part of a successful marketing strategy.
Authenticity and Relatability
One of the key reasons behind the rise of petfluencers is their authenticity. Pets have genuine and unfiltered reactions, as opposed to human influencers who could be perceived as endorsing goods purely for financial gain. When a dog gets excited about a new toy or a cat playfully interacts with a product, it feels real, and audiences appreciate that honesty.
Plus, pets touch the core of our emotions. They can easily forge a deep emotional bond with their followers because of their simplicity, loyalty, and eccentric personalities. Given that they can result in greater consumer loyalty and brand advocacy, brands are keen on seeking out the power of these connections.
The Universal Appeal of Animals and Their Impact on Brands
Pets are a universal language. Regardless of cultural or language barriers, the love for animals transcends borders. This makes petfluencers highly accessible to global audiences, allowing brands to reach a diverse demographic with a single cute furry or feathery face. The growing popularity of petfluencers has opened up exciting opportunities for brands looking to connect with audiences in unique ways. Here’s how “petfluencer” marketing benefits brands:
#1. Enhanced Engagement. Petfluencer posts tend to receive higher engagement rates than traditional influencer marketing. Their adorable content draws viewers in, resulting in more likes, comments, and shares. This increased engagement can significantly boost brand visibility and reach.
#2. Authentic Storytelling. Through petfluencers, brands can tell authentic and heartwarming stories. For example, a pet food company can showcase the improvement of a rescue dog’s health after switching to its product, creating a touching narrative that resonates with viewers.
#3. Increased Trust. Audiences tend to trust the recommendations of petfluencers more than traditional advertisements. An endorsement from a cherished pet offers a degree of credibility and sincerity that money alone cannot buy.
#4. Diverse Campaigns. Petfluencers can work with brands on all sorts of campaigns, from product launches and reviews to charity partnerships and cause-related marketing. The versatility of petfluencer marketing allows brands to align with their specific goals and values.
#5. Viral Potential. Since petfluencer content is shareable and heartwarming, it has a great chance of going viral. Virality, in turn, can lead to immense exposure and brand recognition in a short amount of time.
Over to You
Petfluencer marketing is more than a trend; it’s a testament to the power of our beloved pets. Their emotional connections and universal charm make them powerful influencers. Brands can tap into creativity, authenticity, and heartwarming storytelling that resonates with their audiences. As the saying goes, “Every dog has its day.” And, in today’s marketing landscape, that day belongs to the petfluencers!
Written by: Jennifer Hanford, MYOB Blogger
Do you remember when Twitter was a trustworthy source for real-time updates on breaking news, politics, celebrity gossip, and personal opinions? Unfortunately, the once-loved site is currently undergoing changes that are raising doubts and sparking debates across the internet. Twitter, now X, is seemingly undergoing a collapse that extends beyond technological issues – it is also becoming a shell of its former self.
Although many people may be struggling to see Twitter’s value, it is important to remember that it still enables countless conversations and connections for its users worldwide. The platform has been – and continues to be – a place where people can express their ideas and connect with others who share similar interests. Some businesses see the advantage in keeping active on Twitter if they have an audience there. However, for many users, the value of remaining on the platform leaves much to be desired.
Twitter’s Transitional Uncertainty
The app has been impacted by massive disruptions just months after Elon Musk took over the corporation. A particularly notable incident saw all links to external websites suddenly cease to function leaving users frustrated and perplexed. Even the widely used Tweetdeck was not spared from these technical hiccups. Such disruptions aren’t unprecedented, of course, but they’ve taken on a new level of unpredictability under Musk’s leadership.
A critical blow was dealt by the mass layoffs that saw more than half of Twitter’s workforce ousted. The aftermath left essential teams dealing with bugs, content moderation, and advertiser relations shorthanded and struggling to keep the platform afloat.
Twitter’s Unconventional Path
The consequences of Musk’s unconventional approach go beyond technological issues. His belief in “free speech absolutism” motivated him to reinstate accounts previously suspended “permanently” for numerous violations. This policy change unintentionally fuelled an increase in hate speech, raising questions about the platform’s commitment to providing a safe environment for users. This is one of the main reasons people have departed in droves for other online platforms where they feel more comfortable discussing their ideas.
Musk’s excursion into product development hasn’t been any smoother. The ambitious Twitter Blue, designed to offer a paid version of the platform with the perk of a verification badge, suffered from a botched rollout. Musk’s intention to level the playing field inadvertently led to spam and impersonations. And while Musk pledged a renewed paid API version, his abrupt termination of third-party app support tarnished the company’s relationship with developers who had enriched the platform.
Some were initially encouraged by Musk’s takeover of Twitter – perhaps the billionaire entrepreneur could breathe new life into a stagnant platform, for example. Under Musk’s leadership, investors, corporations, and regular users were optimistic about the platform’s revival. He was perceived as a free speech advocate who could broaden the range of voices on the app. Unfortunately, the reality is far from these initial expectations.
The Disconnect Between Musk’s Vision and Twitter’s Reality
The business side of Twitter is under threat, as evidenced by the departure of 500 major advertisers since Musk’s takeover. Advertisers are concerned about Musk’s erratic behaviour and the alarming surge in hate speech. The top 30 advertisers cut their spending on Twitter by an average of 42% under Musk’s tenure so far. His solution of encouraging more users to pay for subscriptions hasn’t been successful, with less than 0.2% of monthly active users opting for paid plans.
Contrary to Musk’s claims of Twitter’s growing user base, external data tells a different story. Traffic was higher before, and the app’s growth continues to decline. Twitter’s trustworthiness is deteriorating, and Musk’s goal of a more open and inclusive space remains mostly unrealized.
Elon Musk’s aspirations to revolutionize Twitter appear to be taking a different course than anticipated. The company’s financial future is uncertain, user trust is waning, and the promises of a more open platform are mired in inconsistencies. X’s journey has been anything but smooth sailing – but will it be able to reclaim its former glory, or will it go down in history as just another app that couldn’t make it through the transition? Only time will tell.
An Honest Opinion
Philip Berne, a Senior Editor at TechRadar, recently published his opinions about the perceived negative changes Twitter has undergone since Musk took over. His article, aptly titled “Sorry, Elon Musk, I Signed Up for Twitter, Not X. Now It’s Time to Go,” provides several reasons why he, as a once avid user of the platform since 2009, has decided he is now done with it. Berne sums his opinions up with the following lines:
I didn’t sign up for Twitter: The Payments App. I didn’t sign up for goods and services. I didn’t sign up for Everything. I signed up for Twitter.
For everything that Elon Musk has ‘accomplished’ since he bought Twitter, the biggest thing he hasn’t been able to deliver is Twitter.
Over to You
As a business owner, you should always consider which social media sites are ideal for your organization. X (formerly known as Twitter) has recently become a less popular platform for many, especially since its reach and capabilities can be hindered if you do not have a verified account. So, is being “verified” worth the monthly fee? Depending on your business goals, resources, and audience’s preferences, it may be worth it. Or you may be interested in diving into alternative platforms. Whatever you choose, MYOB Inc. will be watching, assessing, and helping you with your strategy.
Written by: Jennifer Hanford, MYOB Blogger