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Don’t Fall for the Follower Trap: Why Buying “Likes” Hurts Your Small Business

Don’t Fall for the Follower Trap: Why Buying “Likes” Hurts Your Small Business

by Emily Leye | Jun 12, 2024 | Advice, New Blogs, Social Media

You have a fantastic product or service, an eye-catching website, and now you’re ready to tackle social media. But let’s be honest, building a following from scratch takes time and effort. Enter the tempting world of buying followers. Thousands of...
Threads or X? Which Platform is Better for Your Small Business?

Threads or X? Which Platform is Better for Your Small Business?

by Emily Leye | May 29, 2024 | New Blogs, Social Media

Imagine you’re at an industry conference. In one corner, a group throws ideas back and forth in rapid bursts, keeping the energy high. Across the room, another group dives deep into a specific topic, sharing insights and fostering focused discussion. These two...
The Power of Instagram for Businesses:  A Guide to Success

The Power of Instagram for Businesses: A Guide to Success

by Emily Leye | May 15, 2024 | Business Tips, New Blogs, Social Media

Instagram serves a greater purpose than just being a platform for teenagers to share selfies and food pictures (though, admittedly, those can be enjoyable too). For businesses, Instagram can be a powerful tool for reaching new customers, increasing brand awareness,...
Why Your Small Business Needs a Facebook Page

Why Your Small Business Needs a Facebook Page

by Emily Leye | May 1, 2024 | New Blogs, Social Media

Imagine this: There’s an amazing bakery down the street that used to have lines out the door for their cakes and cookies. They were all the rage a few years ago, but lately, it seems a little quieter over there. What has changed for them? It could come down to one...
Stop the Spam! Why Unsolicited Messages Hurt Your Brand’s Reputation

Stop the Spam! Why Unsolicited Messages Hurt Your Brand’s Reputation

by Emily Leye | Apr 17, 2024 | Advice, Business Tips, New Blogs

Have you ever scrolled through your inbox, excited about a potential customer inquiry, only to find a generic message from an unfamiliar company asking for a follow?  We’ve all been there. It’s annoying, feels impersonal, and, frankly, reflects poorly on...
So, You Got a Bad Google Review… Now What?

So, You Got a Bad Google Review… Now What?

by Emily Leye | Mar 20, 2024 | Business Tips, Customer Service, New Blogs

You pour your heart and soul into your small business. You strive to deliver exceptional service and top-notch products, only to be met with a scathing one-star review on Google. It stings, doesn’t it? But don’t let it get you down; there are ways to...
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Recent Posts

  • Insider Tips: Social Media Tools That Actually Drive Results
  • The Rise of Micro-Influencers and What It Means for Brands
  • Building Your Personal Brand on LinkedIn: A Small Business Owner’s Guide
  • Why Small Business Owners Are Ditching the DIY Approach (And You Should Too!)
  • Is Working from Home Really Better for Your Health?

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