If you’re running a small business, chances are you wear a dozen hats every day: sales, marketing, customer service, maybe even IT when the Wi-Fi goes down. With so much on your plate, it’s easy to overlook one of the most powerful tools you already have at your...
Small business owners and independent professionals are always looking for new and creative ways to connect with clients and differentiate their brands in the very competitive market of today. Although QR codes are often thought of in relation to simple connections,...
Simply posting content isn’t enough for small businesses to thrive in the constantly changing world of social media. To truly see if your efforts are working and to make smart decisions, you need to dig into your social media analytics. These aren’t just...
Running a small business is a whirlwind, isn’t it? You’re juggling everything from inventory to customer service. However, one aspect of running a small business that often gets overlooked is social media crisis management. Social media has become this...
Picture this: You’re scrolling through a website you want to purchase from and hoping for quick answers to your questions. A chatbot pops up, promising instant assistance. You type in your question, and… crickets. Or worse, a generic, robotic response that...
I remember when I wrote my very first blog post in 2013. At the time, I knew absolutely nothing about SEO or keyword research… I was basically writing just to write. I knew that I wanted to earn money through writing, though. I’ve never been crazy about the idea of...
