Why Nonverbal Communication Matters in Today’s Digital World
Nonverbal communication is "the act of conveying information without the use of words." It’s safe to say that nonverbal communication accounts for a large amount of our total communication. According to some researchers, the amount of nonverbal communication is four...
Do You Feel Appreciated?
“Despite the fact that they’re paid in another way, everybody has to really feel appreciated.” – Roger Staubach In today's workplace, many employees have one main requirement that's higher on their lists than compensation; they want to be appreciated. They would like...
Marketing During This Holiday Season
Here we go with holiday marketing again! We've been seeing it EVERYWHERE for weeks already. ‘Tis the season! We believe that businesses start planning for the following year's campaigns while executing the current year's marketing initiatives. In the past, you could...
Why Your Business Needs Social Media
Establishing social media marketing goals is an important step in growing your business. Having an active and engaging social media presence is an important tool to invite customers to contact you. Social media platforms play a role in identifying and directing...
Do Giveaways on Social Media Build Customer Loyalty, Followers, and Increase Business?
Do you want to increase the visibility of your brand on social media? Are you dissatisfied with the amount of engagement you're currently receiving on social media? Running giveaways through social media is one of the best ways to get your products or services in...
Social Media Etiquette For Business
Social media is all about interacting with others, especially as a business. Your goals should include engaging with customers, building relationships, and staying at the forefront of their minds. That is how you achieve repeat and referral business. Using proper...
An Interview with Tyler Jeffery
Our CEO, Karen Try met with Tyler Jeffery who is an Account Manager at The Business Development Bank of Canada [BDC]. In his role, Tyler works with small to medium-sized businesses to provide guidance and assistance in all areas of financial management.
The Fortune is in the Follow Up
Do you know how many companies lose touch with a client before they even begin collaborating with them? And, do you know the cost of letting that happen? In the world of business, you already know how important it is to make a good first impression. However, following...
Beat the Block: Tips For Dealing with Writer’s Block
Have you ever found yourself staring at your screen, wondering what to write, but the words just won’t come to you? Or perhaps you're creating a post for social media that you believe to be original, but you can't help but feel like you've written it before? If so,...
How To: Using GIFs in Marketing
If you have been using GIFs for a while, then you're already aware of their power to spice up your online conversations. Although they’re considered to be light and funny like memes, GIFs are becoming a growing trend for business marketing in recent years. You may be...