Do you want to increase the visibility of your brand on social media? Are you dissatisfied with the amount of engagement you’re currently receiving on social media? Running giveaways through social media is one of the best ways to get your products or services in front of new customers. People LOVE free stuff, so giveaways create a win-win situation for both you and your followers. They get something for free and you’re able to promote your business. Here’s what you need to know.

What Exactly Is a Social Media Giveaway?

In exchange for a chance to win a prize, brands, influencers, and businesses encourage their followers to complete a task on social media, such as tagging friends, following accounts, liking, or sharing posts. Because winners are selected randomly with no purchase required, everyone who enters the giveaway has the same chance of winning.

The Advantages of Holding a Giveaway

Running a social media giveaway is an excellent way to boost traffic to your website, gain followers, and increase business. Here are just a few of the advantages of holding giveaways.

#1. Expand your clientele. Giveaways can help increase client engagement and grow your client base. Giveaways also have the potential to attract new readers who will visit your website. You’ll have more chances to interact with potential customers on social media and build strong relationships with them! Views are fantastic, of course. However, engagements are a sign that you’re developing long-lasting client relationships.

#2. Increase customer loyalty and brand awareness. Social media giveaways may help boost brand awareness and client loyalty for businesses of all sizes. If you provide exciting prizes and opportunities, your followers will be interested in hearing about more in the future. Invite them to stay tuned!

#3. Boost the number of people who see your products or services. Giveaways allow you to market your business while introducing more people to your offerings. Instead of just giving something away for free, you can offer any product (or service) you want as part of a giveaway. Then, after the giveaway ends, you’ll have a new customer who is already acquainted with your business and what it offers.

How To Manage a Social Media Giveaway

Now that you’re aware of the benefits, let’s go over the steps for launching a social media giveaway. Sprout Social recommends the following steps for giveaway success:

  1. Decide whether you want to gain more social media followers, generate more leads, keep customers, or raise brand awareness. Have a giveaway that fits your goal.
  2. Set a budget and a prize or prizes.
  3. Remember to keep your target audience in mind when selecting a social media platform for your giveaway.
  4. Planning, then conducting your giveaway are the next steps.
  5. After the giveaway is over, take some time to consider your results and decide whether you succeeded in achieving your original goals.

Source: Sprout Social

Be sure to review the rules surrounding giveaways on the platform you are choosing. One important no-no on Facebook and Instagram is that you may not ask people to share things to their personal pages as part of an entry requirement. You can, however, offer this option as a bonus entry. It is important to note that you will not be notified or able to see a share from anyone who has a private profile.

Over to You

There are so many ways to conduct a social media giveaway, and each one has advantages from a strategic standpoint for your small business. More importantly, your customers are enjoying themselves while you’re having a good time, too. Launch a social media giveaway, and let the fun begin!

Keep an eye on our MYOB social channels for some upcoming giveaways!

Written by Jennifer Hanford, MYOB Blogger