There are numerous advantages to using social media as a business. The benefits include directing traffic to your website, merging SEO and advertising, broadening your audience, and fostering a sense of community around your brand. It’s an important aspect of your brand’s story and affects how people view you. However, social media will only be beneficial if you select the best platforms for your company.

You may already know that your brand’s content, voice, and messaging are key to determining which social platform or platforms you’ll want to use. It’s important to note that each social media platform has a unique personality as well! We recently went through a deep dive of each platform using informative statistics, but now we’re ready to have some fun.

Identifying your company’s and your audience’s personalities, and then selecting the best venue for them to meet, is a significant component of successfully utilizing social media in your digital marketing strategy. And so, in this blog, we’ll compare the internet to one extra-large cocktail party… and the most popular social networks and their users to the different types of people you could meet there.

Are you ready to PARTY? Let’s get started!

YouTube – The fun party animal who always wants the keep the party going.

When you use YouTube to create videos and playlists, you can engage your audience and improve your SEO all at the same time. There’s no need to try to fit into a specific content or personality box – you could find success creating how-to videos, topic awareness content, customer success stories, case studies, or expert interviews. People will visit YouTube to learn a new skill just as often as they do to find hilarious entertainment. If your company has the time and resources to produce high-quality videos regularly, then YouTube is the guest you’ll want to chat up at the party!

Facebook – The best friend who loves to know everything about you and wants to introduce you to all their friends.

When it comes to Facebook, you can count on it to deliver. Other social media platforms may try, but they will never be able to unseat this well-known site. It’s your go-to for keeping up with relatives and friends, or for snooping on folks you used to know.

As a business, Facebook allows you to share your products and/or services with an international audience. As well, your website’s SEO is influenced by Facebook reviews and the details of your business profile. And, if you choose to advertise on Facebook, you’ll have the ability to target specific groups of people based on their geography, demographics, and even their interests. Facebook ads are among the most cost-effective forms of advertising for small businesses. At a cocktail party, you’ll definitely want to connect with Facebook for the opportunity to expand your network and friendships!

Twitter – The ultimate social butterfly.

You’ll never know where a Twitter conversation will lead you when you first jump in. It can be really educational at times, highly entertaining, or leave you completely baffled. When it comes to breaking news, Twitter is definitely on top of it. World leaders, the media, and other organizations may all provide you with a wealth of knowledge very quickly. On the other hand, anyone can use Twitter to send out all kinds of messages to the entire world, which means you can easily read a ton of trash talk and misinformation.

So, why on earth would you want to utilize Twitter to promote your company? There’s one word that sums it all up: conversation. When it comes to speedy customer support, Twitter is THE place to go, and this is especially true for SAAS (software as a service) and other software and tech companies. Twitter is the ultimate social butterfly that draws in and keeps individuals from all over the world and all walks of life. Conversations with this party-goer can be fast and furious, but you’ll never run out of things to talk about!

LinkedIn – The classy professional who is eager to network, introduce you to their business and associates, and help you get a fantastic job.

LinkedIn is probably the top social media platform for professionals, but it’s far from boring. Unlike the other platforms, LinkedIn won’t bog you down with fluffy, silly videos or misleading content. Instead, the content most people share on LinkedIn is meant to boost their company’s profile, connect with other businesses, and foster recruitment. It’s the third most popular way of contacting prospective employees, aside from phone or email.

LinkedIn is the guest at the party who is going places and would love to bring you along. As a bonus, this same guest will gladly participate in long chats with you so that they may get to know you better. This is the best connection to make if you want to get your name in front of companies that are most likely to do business with you.

Instagram – The party guest who is so pretty that you can’t help but stop and admire him or her – and take a photo!

Instagram has the potential to be perceived as either sophisticated or narcissistic, but that’s part of what makes it so endearing. Instagram is also an excellent platform to help you humanize your business, showcase your values, and elevate your brand with eye-catching photographs and videos.

According to a Facebook survey (which owns Instagram), many people think that companies using Instagram to share their social media content are popular, creative, relevant, and devoted to their online communities. If you’re especially looking to connect with a younger audience, Instagram is for you. These users use Instagram to learn about new products and services when making decisions about purchasing them. So, keep in mind that Instagram has spent a lot of time and effort to appear stunning for the party, you’ll want to be sure to pay attention to the details and share high-quality content when engaging with this guest to make a successful connection.

With whom will you best connect at the party?

When it comes to choosing and using social media platforms as a business, you’ll want to remember that your brand’s personality is probably the most important thing. As well, by tuning into each platform’s unique personality, you can more easily determine whether you’ll get along with each other and make a real connection to provide the best messaging in the most effective way for own audience.