Imagine this: There’s an amazing bakery down the street that used to have lines out the door for their cakes and cookies. They were all the rage a few years ago, but lately, it seems a little quieter over there. What has changed for them? It could come down to one thing: either a lackluster or zero social media presence.
Having an active Facebook page to display their delicious treats, interact with customers, and advertise special offers could help them reach a broader audience and revive their busy days. Social media is a valuable tool for small businesses to remain relevant and engaged with their local community.
Indeed, managing social media can be tough for small business owners because of its rapid pace. Yet, by putting in some effort and creativity, you can recapture customers’ interest and revive excitement around your business.
Now, you might be thinking, “Isn’t Facebook a dying platform? Don’t the algorithms make it impossible for businesses to get seen?” Indeed, there is some truth to that. Organic reach, the number of people who view your posts without paid promotion, has declined. Yet, this doesn’t mean Facebook is useless for small businesses. In fact, it can be a powerful tool if you use it strategically. Here’s why:
Standing Out from the Crowd: Algorithms and Searchability
Facebook’s algorithms might favour personal connections, but that doesn’t mean business pages are invisible. Here’s the secret: business pages have different algorithms than personal profiles. This means you can optimize your content specifically for business goals, like driving website traffic or increasing brand awareness.
Additionally, Facebook’s searchability can work in your favour as a small business. By using keywords and relevant hashtags in your posts, you can help more people find your content. This can help you reach a wider audience and attract new followers who may be interested in your products or services. By staying active on the platform and engaging with your audience, you can build a strong online presence and establish credibility in your industry. Overall, with the right strategy and consistent effort, Facebook can still be a valuable marketing tool for small businesses looking to grow their online presence.
Plus, a Facebook page enhances the online visibility of your business. It functions as a digital storefront, including your bio, contact information, and a prominent link to your website. This information pops up in Google searches too, making it easier for potential customers to discover you.
Remember the imaginary small bakery I used as an example above? They could update their approach and use their Facebook page to showcase their daily specials, new menu items, and customer testimonials. By consistently updating their page with mouthwatering photos and engaging posts, they can attract more foot traffic. Additionally, by responding promptly to messages and reviews on their page, they can build trust with customers and improve their reputation both online and offline.
Public vs. Private Groups: Fostering Your Community
Facebook groups are a fantastic way to build a community around your brand. But should you go public or private? Here’s the breakdown:
Private groups: These offer a more intimate space for discussions and member interaction. Think of it as a loyalty club where you can share exclusive content, company news, links to your blog, and even host Q&A sessions. When members join using their personal Facebook pages, it creates an opportunity to share your business page within the group, encouraging interaction and promotion among members. However, keep in mind that referrals within private groups may not always send a notification to the tagged business due to privacy settings.
Public groups: While they offer a wider reach, public groups are also more susceptible to spam and negativity. Despite the potential drawbacks, public groups can be a valuable tool for reaching a larger audience and gaining exposure for your business. By sharing valuable content and engaging with members in a positive way, you can create a thriving community that supports your brand. Just be sure to monitor the group closely and enforce rules to support a positive and welcoming environment for all members.
Ultimately, whether you choose a private or public group, both can be effective in building relationships with customers and growing your business.
The Power of Paid Advertising (But Not Always)
Organic reach on Facebook has declined, and in some cases, paid advertising is necessary to effectively reach your target audience. While paid advertising can be a powerful tool for reaching a larger audience, it is important to consider the cost and effectiveness of each campaign.
Sometimes, organic reach can still be effective, especially if you have a strong community and engaging content. It’s important to test different strategies and measure the results to determine the best approach for your business. In the end, a combination of both paid advertising and organic reach may be the most effective way to grow your brand and reach your target audience.
So, should you revive your Facebook page or, if you don’t have one, should you create a new one? Definitely! There’s a whole community waiting to be discovered, and your small business has something unique to offer.
Over to You!
So, does your small business need a Facebook page? Without a doubt! But remember, strategic planning is key. Customize your content, use groups, and evaluate paid advertising based on your goals.
MYOB can assist you in navigating the dynamic landscape of Facebook for business by providing customized strategies and expert guidance. We provide resources and ongoing support to help you get started and continue growing. So, what are you waiting for? Jump in and start building those connections today!
These days, social media isn’t just a fun pastime; it’s a vital tool that links us to friends, family, like-minded folks, and vibrant online communities. However, it is important to recognize that not everyone has equal access to these platforms. Some individuals may face barriers due to disabilities or limited technological resources.
Many have spoken up and their voices have been heard. Advocates for a more inclusive and varied digital environment have pushed for features that allow people with disabilities to access and engage with social media platforms more easily. These features and new assistive technology supports allow everyone to engage in conversations, tell their stories, and form connections with others in ways that were previously unattainable.
Understanding the Impact
In today’s digital landscape, social media has become an integral part of our daily lives, connecting us to a vast network of individuals and communities. However, for millions of people around the globe, the digital realm can be rife with obstacles. According to a report by the World Bank, an estimated 15% of the world’s population experiences some form of disability. In the context of social media, this equates to a substantial number of individuals who may encounter challenges when navigating online platforms.
These challenges include inaccessible content and user interfaces, as well as limited support for assistive technology. As a result, there is a growing need for social media platforms to prioritize accessibility and ensure that everyone, regardless of their abilities, can fully participate in the digital conversation. By prioritizing accessibility, social media platforms and content creators can create a more inclusive and diverse online community. This not only benefits individuals with disabilities but also promotes equal opportunities for participation and engagement for all users. Additionally, making social media platforms user-friendly can also lead to increased user engagement and satisfaction, as it allows a wider range of individuals to connect and share ideas.
Embracing Accessibility: A Paradigm Shift
Social media accessibility is more than just following the law; it’s about adopting a different perspective that sees accessibility as a means of achieving diversity and inclusion rather than merely a legal obligation. According to a study done by the Global Disability RightsNow campaign, 71% of people with disabilities will instantly exit a website if it is not accessible. This data emphasizes how important accessibility is to draw in and keep online viewers.
In addition, making social media platforms accessible also enhances the overall user experience for everyone. By incorporating accessibility features such as alt text for images and closed captions for videos, social media platforms can ensure that all users, can fully engage with and interact with the content.
For example, adding alt text to images allows individuals with visual impairments to understand the content of the image through screen reader technology. This inclusive approach not only fosters a more diverse and inclusive online community, but also opens new opportunities for businesses and organizations to reach a wider audience.
Adding closed captioning to stories, Reels & TikToks helps users who are hard of hearing, or who have difficulty processing auditory content. It also may help some users enjoy content while they are in a busy environment.
ACCESSIBILITY TIP: Always check the captions before posting, as this fairly new technology is not without flaws. Taking an extra couple of minutes to edit any misrepresented words may drastically improve a user’s experience.
As a business, you can also improve social media experiences by ensuring graphics with text offer clear, legible, large text. Laying text over a picture without a background to separate the two makes it difficult to read for some users.
Benefits of Social Media Accessibility for Business
By making social media platforms accessible, businesses and organizations can reach a wider audience and tap into new markets. They can also demonstrate their commitment to inclusivity and diversity, which can enhance their reputation and brand image.
Additionally, accessible social media platforms can facilitate better communication and engagement with customers or stakeholders with disabilities, leading to improved customer satisfaction and loyalty.
Over to You
The journey toward social media accessibility is not just a technologically driven endeavour; it is a testament to our capacity for empathy, understanding, and progress. As we navigate the digital sphere, let us remember that by embracing accessibility, we are building a future where everyone, regardless of ability, can partake in the vibrant tapestry of online interactions. In doing so, we foster a sense of belonging, collaboration, and empowerment that enriches the digital landscape for all.
Imagine this: you are overwhelmed with invoices, multi-tasking through emails, and attempting to craft an engaging Instagram caption that won’t be lost in the algorithm. Suddenly, an amazing opportunity presents itself, promising engagement, growth, and a way out of the social media grind. Sounds tempting, doesn’t it? But before clicking on that “buy now” button, let’s determine if these Instagram AI tools are truly the solution to your small business challenges.
When considering any new tool or technology, it is essential to thoroughly understand its features and limitations before deciding to buy or use it. Businesses should identify the specific areas that Instagram AI tools can improve, such as automated posting, targeted audience reach, or analytical tracking. It is also important to evaluate your budget and determine if these tools align with the overall marketing strategy.
AI’s Impact on Engagement and Growth
According to recent statistics, AI presents the potential for Instagram enhancements that can considerably help businesses. Take a look at these numbers:
80% of Instagram users engage with AI-powered content. (Source: Sprout Social)
AI-driven hashtag research boosts post reach by 30%. (Source: Social Pilot)
Scheduling tools save you six hours per week. (Source: Hootsuite)
Instagram ads powered by AI see 20% higher conversion rates. (Source: Meta for Business)
Using AI-generated captions can increase comments by 15%. (Source: Later)
AI Resources for Small Business
Let’s examine some popular AI solutions for Instagram and weigh the benefits and drawbacks of each.
Jasper.ai (formerly Jarvis): Jasper AI can generate inventive hooks, product descriptions, and even hashtags for your Instagram posts. Pros: Saves time; combats writer’s block; generates catchy copy. Cons: Requires fine-tuning to match your brand voice and can occasionally produce generic content.
Canva: AI-powered features like photo resizing and background removal make it a one-stop shop for visual storytelling. Pros: User-friendly interface; diverse visual content; AI simplifies design tasks. Cons: Limited free plan and a learning curve for complex designs.
Tailwind: Tailwind schedules posts, suggests hashtags, and even analyzes competitors’ strategies. Pros: Smart scheduling; competitor analysis; hashtag optimization. Cons: Free plan limitations; some features can feel overwhelming.
Predis.ai: Predis suggests responses to comments, automates direct messages, and even identifies potential brand ambassadors. Pros: Automates engagement; identifies valuable followers; saves time overall. Cons: Can feel robotic if overused; limited free plan.
Bonus Tips:
Before committing to a paid subscription, try out free trials and demos first. Most tools provide a taste of their AI magic so that you can make an informed decision.
Define your objectives and identify your target audience. Doing this will help you choose the most suitable AI tool for your Instagram journey.
Experiment! Not every tool will fit your needs perfectly. Explore different options to find the AI tools that resonate with your workflow.
Using AI: Challenges and Considerations
AI has great marketing potential for Instagram but misusing it can damage your brand’s voice. Choose AI tools carefully and avoid quick fixes for success. Instead, focus on genuine engagement and organic growth for a sustainable Instagram account. Here are a few points to keep in mind:
Over-reliance on AI can lead to robotic and impersonal content. Incorporate your brand’s voice and personality to make your content stand out!
Not all AI tools are created equal. Do your research and choose tools that align with your needs and budget.
Be mindful of Instagram’s policies on automation. Avoid tools that promise fake followers or engagement.
Over to You!
AI is a powerful tool, but it is not a magic wand. Use it strategically and prioritize authenticity while always maintaining your brand’s voice. With the right AI companion, you can streamline your workflow, boost engagement, and watch your Instagram presence flourish.
Are you ready to up your Instagram game and take your small business to new heights? Which AI tool sounds like the best one for you?
When you’re ready to outsource your social media management, we have a great team at MYOB, ready to work with you!
With the rise of social media in the digital age, marketing strategies have become increasingly complex as businesses navigate the unique preferences and behaviours of each generation. Understanding and interacting with varied audiences has become a tricky balancing act, ranging from the conservative approach of the Baby Boomers to the rebellious energy of the Gen Zers.
By mastering the art of precision, brands can effectively engage with each generation and create meaningful connections that lead to authentic and lasting relationships. In this fast-paced world, staying attuned to the ever-changing needs of these generations is not only necessary but vital for staying ahead of the competition.
As businesses strive to remain relevant and appealing in a constantly evolving landscape, the ability to adapt and cater to the preferences of Boomers, Gen X, Millennials, and Gen Z on social media has become a crucial aspect of success.
As the digital marketing landscape continues to evolve, mastering the subtleties of each generation’s preferences and behaviors becomes paramount for achieving success. Navigating the diverse terrain of Boomers, Gen X, Millennials, and Gen Z on social media demands a delicate blend of precision and adaptability.
It’s not just about knowing which platforms each generation is on; it’s about understanding how they use those platforms and what type of content resonates with them. To truly connect with each generation, marketers must constantly keep their finger on the pulse and adjust their strategies accordingly. Here is a glimpse into the characteristics of each generation and how the people within the generation are using social media.
Let’s take a deep dive into the one-of-a-kind qualities of each generation and how they utilize social media, shall we?
The Booming World of Boomers
Baby Boomers, born between 1946 and 1964, are a generation that values traditional marketing channels but is increasingly making its presence felt on social media. When targeting Boomers, authenticity is key. They appreciate genuine content that speaks to their experiences and values.
With much of this generation being active on social media platforms like Facebook, businesses have an incredible opportunity to engage with and reach this demographic through the power of storytelling. By sharing compelling stories, testimonials, and nostalgic content that taps into their shared history, brands can connect with this audience on a deeper level. Facebook allows brands to offer their followers a more personal and relatable approach, which helps them establish a genuine connection with potential customers.
By utilizing the concept of storytelling, businesses can create a sense of nostalgia and trigger emotions in this generation, driving them to engage with the content and potentially even become loyal customers. Furthermore, sharing authentic and relatable content on social media can also help to humanize a brand and build trust with this demographic. Finally, by understanding the importance of social media in reaching this generation, businesses can use it as a powerful tool to connect and resonate with this demographic, ultimately leading to long-term success.
Gen X: The Balancing Act
Gen X includes those who were born between 1965 and 1980. Collectively, they often find themselves caught between the traditional and digital realms. To engage Gen X, a balance of authenticity and innovation is essential.
For Gen X, social media platforms like Instagram and Twitter (X) hold the key to their attention. They crave a mix of informative and entertaining content that caters to their busy lives. So, as a marketer, it’s crucial to tap into this market by appealing to their sense of independence and self-sufficiency. This can certainly be accomplished by leveraging the power of social media to connect with this diverse and influential generation.
Consider highlighting how your product or service aligns with their individualistic spirit by showing how it can enhance their personal journey. With the appropriate strategy, Gen X can become devoted and dedicated customers while navigating their own unique life path.
Millennials: The Social Savvy Generation
Millennials, born between 1981 and 1996, are the pioneers of the digital age. To capture their attention, brands must be prepared to master the art of visual storytelling on platforms like Instagram, Snapchat, and TikTok.
In our evolving world of social media and technology, Millennials want brands that share their values of sustainability and social responsibility. To connect with them, showcase these values, and involve them in interactive campaigns and user-generated content. To acquire their trust, show them how your brand represents more than just a product.
Gen Z: The True Digital Natives
Gen Z, born between 1997 and 2012, is the first generation to grow up entirely in the digital era. To cater to Gen Z, authenticity, diversity, and innovation are non-negotiable.
To connect with Gen Z, use visually driven platforms like TikTok, Snapchat, and Instagram to create short, eye-catching content. Remember to show your commitment to social causes and sustainability, and engage with this generation through trends, memes, challenges, and influencers. This will not only broaden your organization’s reach but will also assist you in developing a robust brand image and connecting with an audience that appreciates authenticity and real connections.
Over to You!
While these generalizations provide a foundation, it’s essential to research your specific target audience within each generation. You’ll also want to remember that certain aspects overlap and are crucial for people of all ages, such as personalizing and establishing a connection with your audience.
The key to successful social media marketing lies in recognizing the unique characteristics of each generation and tailoring your approach accordingly. By understanding the diverse preferences of Boomers, Gen X, Millennials, and Gen Z, businesses can create relevant and impactful campaigns that transcend generational gaps and build long-lasting connections with their target audience.
Today’s business owners must navigate a complex network of platforms in the ever-changing world of social media. Each network has its own guidelines and target audience. Additionally, the platforms are constantly evolving. While sites like Facebook, Instagram, and Twitter are well-known for promoting businesses, it may be a good idea to check out Reddit as an additional option.
Let’s explore some of the different aspects of Reddit and whether businesses have a place on this fascinating platform.
Hint: The Short Answer Is Yes!
The short answer is a resounding yes; businesses do indeed have a place on Reddit. Reddit has become a popular and influential social media platform, with over 57 million daily active users as of December 2022. (Source: statista). The network is well-known for its different communities, known as subreddits, that cater to a broad spectrum of interests. Subreddits can offer businesses a one-of-a-kind opportunity to connect with potential clients who are genuinely interested in their products or services.
Why Would a Business Want to Be on Reddit?
There are several compelling reasons why businesses should include Reddit in their social media strategy:
Diverse Audience: Reddit’s user base is diverse in terms of demographics and interests, making it a perfect platform for reaching many people.
Authentic Engagement: In contrast to other platforms, Reddit members place a premium on transparency and authenticity. Businesses that engage in honest and transparent communication can generate trust and a loyal following.
Reddit is well-known for its ability to make material go viral. A well-received post can garner a lot of attention, potentially leading to an increase in website traffic and/or sales.
Market Research: Because Reddit offers a unique perspective on consumer interests and trends, it is an invaluable resource for market research and product creation.
How can a business be successful on Reddit?
It is imperative to acknowledge that success on Reddit cannot be guaranteed. As with implementing any marketing strategy, participating on Reddit requires a carefully planned approach. The following are some recommendations for organizations seeking to thrive on this platform:
Be Transparent:Honesty and authenticity are highly valued on Reddit. When promoting products or services, you must be transparent about your affiliation with an organization and what it provides.
Engage Genuinely:Actively take part in relevant subreddits, answer questions, and contribute valuable information. Avoid overly promotional behavior, as Reddit users tend to reject it.
Create Valuable Content:Posts that inform, entertain, or inspire are more likely to gain traction. Focus on creating content that resonates with your target audience.
Respect the Rules:Each subreddit has its rules and guidelines. Learn all the rules and stick to them to avoid getting banned or labeled as a spammer.
How Can Businesses Use Reddit for Social Listening?
First, let’s define social listening. Social listening, also known as social media monitoring, is the process of tracking and analyzing conversations, mentions, and trends on various social media platforms to obtain insights into public opinion, customer sentiment, and new trends. It’s essential to a company’s internet presence and reputation management.
Social listening is essential because it allows businesses to:
Understand customer sentiments and feedback.
Monitor brand mentions and reputation.
Find emerging trends and market opportunities.
Track competitor activities and consumer preferences.
Improve customer service and engagement.
Reddit offers a unique and untapped resource for social listening. Here’s why:
Candid Conversations: Reddit users often engage in frank discussions, providing unvarnished insights into their thoughts and preferences.
Niche Communities: Subreddits cater to extremely narrow hobbies and industries, allowing marketers to zero in on their target audience.
Real-Time Feedback: Businesses can receive real-time feedback and suggestions from potential customers by taking part in relevant discussions.
Trendspotting: Reddit is a great place to spot new trends that can help inform business strategies and product development.
Over To You!
There’s no denying that businesses of all sizes and within different industries can do well on Reddit. The platform offers unique opportunities for engagement, market research, and social listening. By approaching Reddit with transparency, authenticity, and a focus on creating value for the community, businesses can unlock its vast potential as a valuable addition to their social media strategy. Reddit is not just a place for memes and viral content; it’s a dynamic platform where businesses can build meaningful connections and gain invaluable insights.
Are you a “Redditor”? What are your thoughts about using it for your business?
Do you know what the internet is saying about you? Your online presence can be just as powerful as the words you say. Your digital footprint can significantly affect your reputation and success, whether you’re an individual or a business. As such, it’s critical to understand and monitor your digital footprint to ensure it accurately reflects the image you wish to present to the world.
Fortunately, it is never too late to start managing your online presence. Taking the time to cultivate a reputable digital footprint can help you achieve your personal and professional goals. It is important to remember that everything we post on the internet is permanent. By being mindful of what you post, you can create an online presence that reflects your best self and builds a positive reputation.
Here are eight things to consider as you grow your digital footprint and online presence.
#1. Do You Know What Your Digital Footprint Is Saying About You/Your Business?
Your digital footprint is the trail of information you leave behind as you interact with the internet. It includes everything from your social media profiles to your website and online reviews. But do you know what it’s saying about you or your business? Is it sending the right message? To find out, start by Googling yourself or your business.
#2. Who Does the Internet Say You/Your Business Are?
What do you find when you search for yourself or your company online? Are the search results accurate and positive, or are there misleading or outdated information? The internet’s perception of you or your business can shape the opinions of potential customers or staff. Overt personal opinions expressed online could create problems for you in the future.
#3. Would We Be Able to Find Your Birthday and Other Personal Information?
Are you feeling like your privacy is being invaded in our digital world? It can seem like your personal information is always just a few clicks away online. Luckily, there are steps you can take to protect your privacy and keep your data secure. Does a quick search reveal your birthday, where you went to school, your marital status, or even your personal preferences for music and movies? It’s essential to be mindful of the personal information you share online and to review your privacy settings regularly.
#4. SEO – Why Ranking Highly on Google Is So Important in Business
Search Engine Optimization (SEO) plays a vital role in your business’s online reputation. When potential customers look for the products or services your business offers, you’re going to want your website to show up at the top of the search results — the higher your Google rankings, the easier it is for people to find you online, which can lead to increased visibility and revenue.
#5. Do You Have Google Reviews?
Online reviews can heavily influence potential clients during their decision-making process. Do you have Google reviews for your business? Are they recent and positive, or do they need attention? You’ll want to monitor and respond to reviews regularly to build trust with your audience. After a positive customer experience, ask that customer if they would post a review for you.
#6. Do You Have Old Photos/Videos That Need to Be Updated or Removed?
Your online presence should reflect the current look of you or your business. If you have outdated photos or videos on your social platforms and website that are no longer relevant, it’s time to update or remove them. Old content can create confusion and give the impression of neglect or inactivity.
#7. Is Your Online Information Fresh, Current, and Up to Date?
Are you looking to make a great impression with potential clients? Accuracy is essential for your brand’s online success. Take the time to regularly check to ensure information about your business, such as operating hours, contact details, and addresses, is current and up to date.
Also, check that your website is up-to-date and displays the current year in the footer. An outdated online presence can give the impression of neglect or disinterest, leading to lost opportunities and customer frustration. On the other hand, keeping things fresh shows you’re actively maintaining your online presence.
Remember this: Your website and social media profiles are digital storefronts, and you should update and refresh them often to pique interest and keep visitors engaged. Posting fresh content and interacting with your audience demonstrates activity and engagement.
#8. When Was the Last Time You Posted on Social Media?
Consistency is key in the online world. A sporadic posting schedule can leave visitors wondering if you’re still in business. One way to stay active on social media is to create a content calendar and stick to a regular posting schedule. Doing so is a great way to maintain a professional online presence. If you need help with this, our social media team has years of experience!
Over to You.
As you can see, your online identity and digital footprint are valuable assets that require careful management. At MYOB, we understand the significance of keeping consistency with branding online. We begin by conducting an audit of existing channels before creating a new strategy with our clients while taking the time to review their digital footprints. If necessary, we invest in improving their online presence. The internet has a lot to say about you or your business, and it is essential to ensure that it is saying the right things.
