Social Media Personalities You’ll Meet at a Party
There are numerous advantages to using social media as a business. The benefits include directing traffic to your website, merging SEO and advertising, broadening your audience, and fostering a sense of community around your brand. It's an important aspect of your...
Collaboration Station: How to Stay Productive in a Busy Environment
If you have ever worked in a collaborative environment, like a co-working space or an open-concept office, then you’ll know that these kind of work environments have their own unique conditions.
Deep Dive into Social Media Platforms: Choose the Right Ones for Your Business
In our recent blog post, “Which Social Media Platforms Does My Business Need?”, we touched upon the importance of including social media in your marketing toolbox and provided suggestions for deciding which platforms to use. In this post, we’ll take a deeper dive into...
Which Social Media Platforms Does My Business Need?
As a business owner, you already know that social media is an essential tool to have in your marketing toolbox. You may also be aware that using the most appropriate social media platform(s) for your business can assist you in attracting new business while retaining...
The Pen is Mightier Than the Sword
“Beneath the rule of men entirely great, The pen is mightier than the sword. Behold The arch-enchanter’s wand — itself a nothing, But taking sorcery from the master-hand To paralyze the Caesars, and to strike The loud earth breathless! Take away the sword, States can...
Ready, Set, Go! Business Tips for Start-Ups: Part II
This week, we are back with the second part of our business tips for startups series!
Stranger Danger
Today’s online lures are clever, disguised and not obvious in many cases. Now that we are used to the emails from a Prince in a faraway land who wants to send us money and avoid the demands to “click here to enter banking information”, the scams are getting more sophisticated and aimed straight at our emotions.
Is Your Online Window Display Fresh?
In this digital age, having a website for your company is essential. However, keeping your website and its content up to date is equally important.
Are You Ready if the Auditor Comes Calling?
Let’s face it… when you’re a small business owner, you have more important things to do with your time than gathering your bank statements, credit card statements, receipts, and deposit information for a bookkeeper. But you know what’s even worse? A Canada Revenue Agency Audit!
Marketing Goals Must Include Social Media
Establishing a social media marketing goal is an important step in growing your business. Having an active and engaging social media presence is an important tool to invite customers to contact you. Social media platforms play a role in identifying and directing interested potential customers to your website and that is invaluable to any growing business.